Comparision of Oedipus and Siddhartha Essay - 1465 Words

Anonymously quoted, someone once related, â€Å"In the end is my beginning.† This contradictory statement throws a lot of light on the literary world as that one realm, is always filled with realistic blasphemies and extreme normality. So in the light of this quotation, studying two certain literary works is extremely helpful as it makes us comprehend and understand the works better, which in this case is Oedipus by Sophocles, and Siddhartha by Hermann Hesse. Both these works explore the areas of death, suffering and ending in their own way and relate it to the plot perfectly. Hence, it is correct to state that in the end, there actually is a beginning. The ending, usually, is seen as a complete annihilation of anything connecting to or†¦show more content†¦On the way he came to a place known as the place where the three rogues meet. Over there, he fell into a conflict with a person on a chariot concerning the crossing of the bridge as to who should be first. Due to this small tussle, Oedipus got enraged and in the fight that followed, he killed the person. That person was King Laius of Thebes, Oedipus’ true father. In this manner he fulfilled a part of the prediction. Following this, Oedipus made his way to Thebes, and saved the people from the riddles of the Sphinx. In thanks, Oedipus was made king for being the savior of Thebes, and so was bonded in matrimony to Jocasta, King Laius’ widow, and in true form, Oedipus’ mother. Years later, they also had children borne to them. Hence, ignorantly, Oedipus had completed all the conditions Apollos prophesy and had proved the oracle right too. But all this h ad happened in ignorance, but it was now, towards the end that the actual beginning resurrects itself from its grave and begins to sing out the symphony of destruction to Oedipus. The unfolding of this plot, arrives with the arrival of the messenger, from Corinth to tell Oedipus that his ‘father’, king Polybus of Corinth was dead. On this Oedipus was both happy and sad for he lamented the death of his father, still ignorant of the conditional time, but also glad that he was not responsible for it and had proved Apollo wrong. But as soon as his soul had soared, so did it come crashing down as he was told all about

Project Profile Of Smart Meetings - 1217 Words

CHAPTER -1 PROJECT PROFILE 1.Project Profile:- Project Title Smart Meetings Front End Java Development Kit Back End Java Runtime Environment Institute Sabar Institute of Technology For Girls Project Guided By Ms. Nidhi Patel Developed By Hirpara Rinkal L. (140660107012) Pathak Tanvi S.(140660107049) CHAPTER -2 ORAGANIZATION PROFILE 2.1Organization Profile:- NAME :- BISAG LOCATION:- Gandhinagar - Ahmedabad Rd, Infocity, Gandhinagar, Gujarat 382421 EMAIL_ID:- info@bisaggujrat.gov.in@gmail.com. WEBSITES:- https://bisag.gujrat.gov.in 2.2ABOUT COMPANY ïÆ'Ëœ Development and Institutionalisation of Space†¦show more content†¦PHP Web Application Devlopment Open Source|WordPress|Joomala| Concrete5 E-Commerce Solution| OsCommerce| OpenCart| Magento Java Based Programs Zend Framework| CodeIgniter Job Portal | Auction Portal SearchEngineOptimization-SEO|WebDesign CHAPTER -3 INTRODUCTION 3.1 Project Details:- WHAT IS JDK? ïÆ'Ëœ The Java Development Kit (JDK) is a software development environment used for developing Java applications and applets. It includes the Java Runtime Environment (JRE), an interpreter/loader (java), a compiler (javac), an archiver (jar), a documentation generator (javadoc) and other tools needed in Java development. WHY JDK SELECTED ? ïÆ'Ëœ IT IS OPEN SOURCE :- one perk of using an open source system is that you do not have to pay any money for it. whereas some closed source systems will sap you for cash, there are bigger advantages to using open source software like jdk. ïÆ'Ëœ EASE OF USE:- Some things may be difficult to figure out; thankfully JDK is not one of those things. The coding language is simple which means that it is easy to learn even without prior programming knowledge. ïÆ'Ëœ DYNAMIC WEB PAGES :- There is posting, photo browsing, a search bar, liking and commenting options, etc. Each of these functions could be served by JDK, but gains a technical advantage due to its compatibility with C++. 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Sales Plan – Meeting regarding Football Strips for the local football club, The Belfast Eagles The purpose of this meeting is to find out the needs and requirements of the customer, Jim Matthews the managing director of The Belfast Eagles, as to the football strip that he requires for the football club. The desired outcome is that he will sign a contract to say that the football club agrees to purchasing the football strips that we will design and manufacture solely for them. Venue: BoardroomRead MoreIdentifying The Risks Of Plastering Companies Can Learn A Lot From Conducting A Swot Analysis1736 Words   |  7 Pagesthat you will need in order to determine the strengths, weaknesses, opportunities, and threats that your business will face as your develop or expand your business operations. Strengths / Weaknesses Strengths: - Wide availability to different projects, which increases sales and cash flow. - Experienced workforce - Good reputation among customers - Strong financial system. 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What Was the Cause for Segregation in the South Free Essays

Lemar Griffin Reconstruction April 28, 2011 Professor Eisenberg What was the cause for segregation in the south? The Day Freedom Died and When did Southern Segregation Begin are two books that cover events that happened during the Reconstruction period. Charles Lane through his political and social analysis shines an illuminating light on one of America’s more sordid events. The Colfax Massacre gained national attention so much that the event is now an interracial group that commemorates an event. We will write a custom essay sample on What Was the Cause for Segregation in the South? or any similar topic only for you Order Now John David Smith the author of When did Southern Segregation Begin takes a straight forward approach in his book and explains multiple reasons for why this may have occurred. People often assume that segregation was a natural outcome of Reconstruction which can seem somewhat believable depending on your knowledge of the subject. But in all actuality scholars cannot agree on which events at the end of the nineteenth century mark the beginning of formalized Jim Crow. Studies show how blacks and whites learned to be civilized when they encountered each other. The division of the two races happens soon after the end of the Civil War. This essay will attempt to analyze when southern segregation begin. Following the Civil War, Colfax, Louisiana, was a town, like many, where Negroes and whites mingled uneasily. But on April 13, 1873, a small army of white ex-Confederate soldiers, enraged after attempts by freedmen to assert their new rights, killed more than sixty Negroes who had occupied a courthouse. There were barely armed former slaves that were knifed, burned, smoked out of a courthouse, and gunned down by a white posse angry over an 1872 Republican election victory. the Ku Klux Klan declared. Its goals were â€Å"to protect the weak, innocent and defenseless,† and â€Å"to protect the constitution on the Untied States. [1] The United States passed the Thirteenth Amendment in 1865, putting an end to almost 250 years of slavery. Following the Civil War, Colfax, Louisiana, was a town like many where African Americans and whites min gled uneasily. When you look back at the events that unfolded in many towns like Colfax, Louisiana you start asking yourself: â€Å"What was the reason for all this. Throughout the year we learned more as a class why whites did horrible things to blacks, and about why Reconstruction is important to our America history. I feel that this goes back to a text we read earlier by Howard Fast in his book Freedom Road. The hypothesis that I have came up with is from a scene in Fast’s book. I believe that to some extent whites were afraid of blacks becoming independent and educated. I feel this way because I believe that money and power are two of the most important things in America, in my opinion. To gain money and power you must have the skill set to enable yourself to do so. This comes with knowledge, meaning that you would have to be very well educated to put yourself in a position to acquire power. Having knowledge is one of the most powerful weapons you can have as a human, and the somewhat educated blacks were aware of this. I have this idea because of the fact that from taking this class I’ve been doing a lot of thinking about why slavery lasted so long and have the whites kept the blacks in control of such a long period of time without losing control of everything. That brings me to power, education, and money. Back in the day White was making a very good amount of money from slavery. If you look at slavery in the context I am for my hypothesis it will make more sense. I’m looking at slavery from a business aspect. If you dehumanize blacks and block out the fact that you’re hurting people, and that it is morally wrong to enslave people then you have what I call a â€Å"unethical business. † When whites feared that blacks could learn how to read and write it would scare them because is all blacks were able to read and write then they would have the knowledge they needed to realize that with the right plan and the will power and motivation that they could free themselves from slavery. I feel this way because from all the books we have covered in class I started to notice a pattern. It was starting to come more clearly to me after every book we finished in class. Education is important in the forthcoming of Reconstruction; the same also is true for knowledge. Changes were made by black people that were educated or people that have enough knowledge to understand the situation and see the way to fix it. Money is key factors in many choices many people in this country base their decisions off, morally and ethically. With money come the number one thing that all counties want let alone just individuals, power. With the right person in power everything thing can be either perfect for a certain group of people, as well as with the wrong person in power everything can be horrible for a certain group of people. To sum up my hypothesis if blacks would have had the chance to become educated then the world would be a totally different place, in my opinion. This separation of blacks and whites took without a doubt took time and a lot of effort by white southerners to make sure that it all went according to plan. This begins to happen soon after the end of the Civil War. The churches and schools were the main places and probably some of the first places to be spilt. During the time, neither place was to be segregated by law. Both places became segregated by the choice of the public. This is an early example of how the blacks separated themselves from the whites to start to own life as free people. The black communities were all against any law that would be restricting them from everyday rights and everyday conveniences that they felt they were entitled to as humans. However, many whites also were not satisfied with the thought of Jim Crow Law. These laws were unlike the black codes which had been done away with ten years earlier. The Jim Crow laws brought segregation to public schools, public places, and public transportation. It also separated restrooms, restaurants, and drinking fountains from blacks and whites. The U. S. military was also segregated. For more than 200 years before the Civil War, slavery existed in the United States. But after the war things began to get worse for blacks. The south thought they needed to do something. The Southern legislatures, former confederates, passed laws known as the black codes, after the war, which severely limited the rights of blacks and segregated them from whites. The south gradually reinstated the racially discriminatory laws. The two main goals they wanted these laws to achieve: disenfranchisement and segregation. To take away the power that the blacks had gained, the Democratic Party began to stop Blacks from voting. There were many ways to stop blacks from voting. Some of these things were poll taxes, fees were charged at voting booths and were expensive for most blacks, and the literacy test. Since teaching blacks were illegal, most adult blacks were former slaves and illiterate. â€Å"A favorite ploy was to change the registration site without notifying colored voters; some registrars demanded that elderly Negros prove that they were over twenty years old, not easy for those who had no birth certificates because they were born into slavery. †[2] This was something that was common back when the blacks would go and try to vote to make a change. Registered colored voters outnumbered whites 776 to 630 in Grant Parish. †[3] The white were doing everything in their power to cheat and make sure that the blacks did not win anything that they had put their vote in for. Voting is a powerful tool which goes back to my hypothesis about how power is important in America. They have said that this still goes on in America the power of the vote s are suppose to be in the hands of American people but sometimes the polls don’t reflect on what who really went out and cast their vote on election day. The power to change things that normal people have no control over is something that has been going on for a long time now in America. ———————– [1] Charles Lane, The Day Freedom Died, (New York, NY: Henry Holt and Company, LCC, 2008) Pg. 3 [2] Charles Lane, The Day Freedom Died, (New York, NY: Henry Holt and Company, LCC, 2008) Pg. 65 [3] Charles Lane, The Day Freedom Died, (New York, NY: Henry Holt and Company, LCC, 2008) Pg. 66 How to cite What Was the Cause for Segregation in the South?, Essay examples

Project Management Planning Tools and Techniques

Question: Discuss about the Project Management for Planning Tools and Techniques. Answer: Introduction The paper is mainly focusing the organization Mount Pleasant Hospital that has been facing trouble due to falls related problems in the case of patients (Ika, 2009). After having analysis it has been found that most of the patients injured due to injury belong to the group of old people. Appropriate solution for reducing the problem must have to be evaluated through this overall process. Respective health care organization has already got some serious allegation from the health care community regarding the safety and security of the patients. Organizational data has clearly shown some facts that indicate management of the organization was unable to find out the suitable pathway to reduce the fall related problems from the organizational context. Every project is proposed or raised for solving any kind of issues or problem. The Mount Pleasant Hotel has been facing trouble due to fall rate from a long period of time and the organization also faced some financial penalties. Due to this particular reason management of the healthcare unit has consulted with a project who could find out some fruitful solution for the organization. According to the views of management they are highly getting trouble for this issue and they need an urgent action on this matter. This could be said the prime reason behind the project initiation (Fortune et. al., 2011). Project mission statement Before making any kind of project a specific mission or vision related to the project must have to be presented. This project is initiated by Mount Pleasant Hospital for solving all fall related issues. The mission statement of this project has been mentioned below; Prime goal of this organization or project is to evaluate a suitable plan by which any kind of fall related problem could be minimized. The process is mainly targeted to implement on the old people visit the hospital for treatment. Prime vision of this health care organization is to eradicate fall related problems from the organizational premises. Through this process they want to sort out all kinds of shortcomings from the organizational process (Meredith Belbin, 2011). These are the mission and vision statement of the respective organization. Project goal, objective and strategies Prime goal of the hospital is to evaluate and reduce the fall related problems in the hospital premises. The organization has the target to minimize this type of injury rate in the hospital premises. Objective of the project Specific: The goal of this project is to solve the fall related problems among the patients in the hospital. Measurable: To observe the overall current health care condition and injury related data in this hospital. Attainable: To reduce all kinds of obstacles from the health care premises. Relevant: To increase the brand value of the hospital by evaluating this type of goal and issue. Time-bound: proper time scheduling would have to be made for executing this type of project. Project Strategies Appropriate strategies must have to be needed for evaluating this type of project process. The project is mainly planned to overcome from all sorts of shortcomings. By the help of this project process all kinds of problems could be overcome (Muller, 2011). Project manager of the respective operation needs to use following steps and approaches; A fruitful plan needs to be there which will incorporate the staffing related issues. Special healthcare training must have to be needed for the staffs of the organization. Some important technological tools like walker would be needed to sort out those problems. Invest some possible amount of money for this type of operation. These strategies must have to be implemented for the operation. Deliverables Deliverables are those milestones which must have to be followed and maintained in the project process. Project manager of an organization must have to focus on these issues so that a smooth flow in the organizational process could be maintained (Kerzner, 2013). Some of the important deliverables raised in this case has been mentioned in the following manner; Prepare a health and safety guideline for the respective organization. Hire technical support in the organization for maintaining safety and monitoring process. Training and development of the care workers. Implement a fruitful financial plan for this overall process. Invent new procedures in the organizational premises. These are the deliverables which must have to be followed by the management of the organization (Rosenau Githens, 2011). Work breakdown structure Steps Description Expected outcome Carry out inspection the premises to identify any fall hazards Hazards like loose electrical wire and loose items like trolleys in the patient areas that are not secured (Gido Clements, 2014). Identification of the hazards will lead to neutralizing the risk posed by them in the project. identify any access related problem in all patient eras of the hospital with proper supportive equipment like the walkers and canes The loose ends of rugs, steep stairs, and lack of handrail in risky places or doors and floors only reachable by stairs that cannot be reached by a person using wheel chair or walker are the issues that need to be identified (Heagney, 2016). The risk of the falls will be less if the proper access to the places are keep under supervision and safety measures installed. Maintenance of individual equipment The maintenance of the supportive equipment like bath chairs, toilet seat handles, walkers etcetera to be maintained professionally to ensure that the equipment does not contribute to the falls. The shoes that might cause the fall or smooth floor need to be replaced for the same reason (Heagney, 2016). The incidents due to mechanical device failures will be minimized and the patients will be provided help based on their physical condition. Mandatory eye exam and hearing exam foe all elderly patients This will reduce risk of fall from lack of sight and hearing. Patients will not be helped is the specific weaknesses are monitored. Training of the staff The staff need to be trained to handle all possible issues Staffs will be more attentive and incidence of patients being unsupervised will decrease. Allocation of monitoring equipment The use of the fall sensors and CCTV cameras can be used while the riskier places like bathroom needs to be near the nurses station so that help is available if a person ventures to the bathroom. The incidence of fall will lessen as the almost falls or balance will be recorded by devices and precaution or chances of fall can be determined. And the availability of help and supervision can lead to assistance of the patients (Fuller et. al., 2010) Implement safe exercise programs This will strengthen the legs of the patient which will reduce the chances of fall (Gido Clements, 2014). Stronger legs will support the person better and chance of misstep and balance problems will be addressed simultaneously. Activity Duration (days) Carry out inspection the premises to identify any fall hazards 35 identify any access related problem in all patient eras of the hospital with proper supportive equipment like the walkers and canes 45 Maintenance of individual equipment 56 Mandatory eye exam and hearing exam foe all elderly patients 36 Training of the staff 48 Allocation of monitoring equipment 25 Implement safe exercise programs 14 Others 5 Risk assessment The risk assessment of the hospital would be quite important as the falls risks increasing occupancy of the hospital and increasing patient load and needs additional resources. The chance of external environment resulting into a fall and the medication side effects of muscle weakness are the different causes of the falls in the elderly as they are the preventable causes of fall. Medical issues like vertigo and health problems are other causes of fall. The risk assessment of the causes of fall can be based on their severity or effect and frequency and is represented in the risk matrix (Larson Gray, 2011). frequency Impact low med high debilitating Improper equipment Personal vision and hearing issues External factors Serious injury Maintenance issues Staff inattention and lack of training Lack of monitoring Minor injury Lack of supportive facilities like handrails and elevators Medication related side effects Inattention to falls history Project resources required The project requirements for this project are not just financial but there needs to be skills professionals employed to identify and carry out the needed modification of the system ands and processes (Meredith Mantel, 2011). Financial resources: the financial resources required for the project are not limited as the needs will not be clear until the assessment stage is completed and there will need to be profession contract given to a specialist firm to ensure the hospital is made fall proof. So the equipment that will need to provide for mobility aid and monitoring should also be included in the expense. Personnel needs: professional contractor to assess the needs and carry out the modifications. Specialist to install the surveillance equipment will be required and staff will need to be present to monitor the actions (Leach, 2014). Project Sponsor For executing any kind of project process appropriate structure would be highly needed. By the help of this process project manager of an organization could be able to run all sorts of activities in an efficient and effective manner (Kwak Anbari, 2009). The paper is focusing on the Mount Pleasant Hospital and its safety issue regarding injury of patients. Many patients had to suffer due to fall issue. For this reason management of the organization has decided to implement a safety technique by which overall functionalities of the process could be improved. Some of the project sponsors have been mentioned below; Governing Bodies: Governing bodies of the organization have the duty to raise funds for the process. They are said to be the main stakeholder in this kind of non-profit sector. Governing body of the organization must have to prepare suitable plan for evaluating ideas and procedures. Investors: Investors are those people those invest money for getting better return. By the help of this process overall problems and shortcomings might be obsolete. Investors need to be promoted this safety related service in such way that this purpose could be accomplished. Suppliers: Different smart elements like walker or rusty carpets would be used for delivering safe service to the patients. Management of the organization must have the duty to purchase this type of service from ethical and efficient suppliers. Care workers: care workers of the health care business must have to adjust with challenging situation. Through this process they could be able to provide appropriate service to the patients. In this type of case study, these two could be played the important role as project sponsors. By their strong support a fruitful outcome could be obtained (Schwalbe, 2015). Budget Sector of investment Cost of the process in GBP Steps Carry out inspection the premises to identify any fall hazards 12000 identify any access related problem in all patient eras of the hospital with proper supportive equipment like the walkers and canes 8000 Maintenance of individual equipment 16000 Mandatory eye exam and hearing exam foe all elderly patients 10000 Training of the staff 20000 Allocation of monitoring equipment 5000 Implement safe exercise programs 8000 Others 9000 Through the above mentioned table overall budget for implementing this process could be understood (Burke, 2013). Communication and reporting Appropriate communication plan need to be implemented for this process. Communication could be done through both verbal and non-verbal way. Care workers must verbally negotiate with the patients regarding their daily problems, besides they also have to report to the senior doctors of the hospital regarding the current condition of the patients in the case of healthcare context. On the other hand nonverbal communication could be made between the suppliers or investors. In this case terms and account details related issues could be discussed in a justified and simple manner. By the help of this way it could be expected that process can get success (Turner, 2014). Reference Burke, R. (2013). Project management: planning and control techniques.New Jersey, USA. Fortune, J., White, D., Jugdev, K. and Walker, D. (2011). Looking again at current practice in project management.International Journal of Managing Projects in Business,4(4), 553-572. Fuller, M., Valacich, J., George, J. (2010).Information systems project management: A process and team approach. Prentice Hall Press. Gido, J., Clements, J. (2014).Successful project management. Nelson Education. Heagney, J. (2016).Fundamentals of project management. AMACOM Div American Mgmt Assn. Ika, L.A. (2009). Project success as a topic in project management journals.Project Management Journal,40(4), 6-19. Kerzner, H. (2013).Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Kwak, Y.H. Anbari, F.T. (2009). Analyzing project management research: Perspectives from top management journals.International Journal of Project Management,27(5), 435-446. Larson, E. W., Gray, C. F. (2011). Project management: The managerial process. Leach, L. P. (2014).Critical chain project management. Artech House. Meredith Belbin, R. (2011). Management teams: Why they succeed or fail.Human Resource Management International Digest,19(3). Meredith, J. R., Mantel Jr, S. J. (2011).Project management: a managerial approach. John Wiley Sons. Muller, R. (2011). Project governance.Strategic Direction,27(2). Rosenau, M. D., Githens, G. D. (2011).Successful project management: a step-by-step approach with practical examples. John Wiley Sons. Schwalbe, K. (2015).Information technology project management. Cengage Learning. Turner, J. R. (2014).The handbook of project-based management(Vol. 92). New York, NY: McGraw-hill.

Zara vs. Uniqlo Essay Example

Zara vs. Uniqlo Paper Clothing Industry ZARA vs. UNIQLO Team J: Bingbing Ge Lei Du Sophia Maduka Salman Syed Azim Thanadol Boonyaviwat Tanya Goel 1 Index Content Page Number Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Competitive Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Strategic Groups†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 ZARA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Critical Success Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Strategic Issue: What should ZARA do next?.. Strategic Options for ZARA and Inditex†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 UNIQLO†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Critical Success Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 St rategic Issue: Should UNIQLO compete with ZARA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Strategic Options for UNIQLO and Fast Retailing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 2 Appendices Index Content Page Number Appendix 1 : Porter’s Five Forces 15 Appendix 2 : PESTEL Analysis 7 Appendix 3 : Risk Factors 18 Appendix 4 : Strategic Groups.. 19 Appendix 5 : ZARA Business Model 20 Appendix 6 : CAGE Framework. 21 Appendix 7 : ZARA’s TOWS Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦22 Appendix 8 : Clothing retailers’ sales and profits.. 3 Appendix 9 : Case of UNIQLO failing to compete with ZARA. 24 Appendix 10 : Customer Analysis.. 26 Appendix 11 : UNIQLO Business Model 27 Appendix 12 : Detailed Strategies for UNIQLO. 28 Appendix 13 : Comparison Between ZARA and UNIQLO.. 30 Appendix 14 : UNIQLO’s TOWS Matrix.. 1 Appendix 15 : Inditex and Fast Retailing Ansoff Matrices 32 3 Executive Summary This report aims to provide a comprehensive analysis of two major players in the clothing industry: ZARA and UNIQLO. The clothing industry is highly segmented with several sub markets, ZARA targets at customers who need high fashion, whereas UNIQLO positions itself in the low fashion low price segment. Different from most retailers who adopt a mass production for strategic positioning, ZARA implemented a mass differentiation strategy to compete in the market by vertically integrating its value chain. With full control of all its all activities, ZARA has successfully gained large market share and established good brand awareness by providing customers with fashionable, highly exclusive, fast changing products. For further expansion, ZARA chose to keep penetrating existing markets rather than entering into a new segment. The long distance between Spain and America has brought ZARA with a strategic issue as it cannot take full advantage of its effective business model, which means ZARA has to change its business model or establish a new centralized production and distribution centre for further performance improvement. Moreover, UNIQLO follows the traditional strategy adopted by most retailers that is to reduce cost by outsourcing production regions with low labour cost. UNIQLO also succeeded in gaining market share by offering customers with products with rich functionalities at low price. With inspiring sales performance, UNIQLO entered into the new segment to compete with ZARA. However, this expansion strategy has resulted as a failure, which implies UNIQLO should focus on its current market, expand into a new segment either by launching a new brand and business model or taking full advantage of its current unique RD capability. Introduction The fashion industry is one of the most complicated industries in the world. It is the largest employer of all the creative industries and directly employs 816,000 people across a wide range of jobs and professions from fashion designers to fashion retailers. In the UK economy, it is estimated that the fashion industry contributes a direct value worth 21 bil lion pounds (Casciato, 2010). The world of fashion is filled with competitors, who are struggling for public awareness. ZARA and UNIQLO are two companies operating in this market and spare no effort to survive and prosper in this industry. We will write a custom essay sample on Zara vs. Uniqlo specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zara vs. Uniqlo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zara vs. Uniqlo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This report will start by providing an industry analysis, and then it will discuss ZARA’s strategy, strategic issues and its strategic options. Finally, it will analyze the critical success factors of UNIQLO, the reason why it failed to compete with ZARA and its strategic options. Industry analysis Competitive Environment The Clothing industry is a very competitive in nature and due to this several sub segments have been created in the market and coupled with the number of players involved, in addition to the seasonal nature of the products; has led to excess capacity within the industry. The modern markets trends of the industry is globalization which has led to intensified competition between local brands and international brands alike. From our Porter 5 Forces analysis, which can be found in Appendix 1, we can see that the highly competitive and labour intensive nature of the industry have led firms to pursue cost leadership strategies. A general trend has been to outsource production to developing countries such as Bangladesh, Vietnam and China (The reasons for doing are highlighted by our PESTEL Analysis, as Appendix 2 indicates). Another important way in which firms try and create a barrier to entry is by product differentiation. The perception of products overall can be deemed to be equal and therefore, apart from price, the key differentiating factors are brand image, reputation and design. As a result firms tend to utilize a lot of capital in order establish a reputation and create brand awareness. 5 Due to the globalized nature of the industry majority of the risks involved are applicable throughout the industry as a whole. These risks are often beyond any of the firms’ controls and therefore it is very difficult to foresee them and adopt strategies to deal with them. A list of some of these risk factors is listed in the Appendix 3. Strategic groups In the clothing industry, there are generally three strategic groups: low fashion low price, high fashion low price and high fashion and high price (See Appendix 4). Retailers like GAP and UNIQLO belong to the first category as those companies mainly focus on providing customers with relatively low fashion and cheap products. Both GAP and UNIQLO adopt the same business model, which aims to reduce price through mass production. Compared with GAP and UNIQLO, companies such as HM and ZARA, classified in the second strategic group, position themselves in the market with more differentiation by proving high fashion products with low price. The last group includes those luxury brands such as LV and GUCCI, who provide high income customers with most fashionable design along with a very high price. There is possibility for companies in the first strategic group to strategically stretch to the second group through differentiating their products towards more fashionable. For those companies in the second group, they could also strategically stretch towards to the first group by mass production via intensive outsourcing to reduce its cost. 6 ZARA The Success of ZARA ZARA is one of the most successful clothing retailers in the world today. ZARA (operating under the flagship of Inditex, a holding company located in Northwest Spain) has around 2500 stores in 62 different countries across the world (Tiplady, 2006) and is still growing. The success of ZARA is astounding as they succeeded using a strategy which went outside the generic strategies used in the industry. Where others went for mass production, ZARA went for Mass Customization. When others spent fortunes on marketing, ZARA held a no advertising policy. When others outsourced their supply chain ZARA stuck with their own manufacturing facilities. ZARA’s secret is their Business Model, as illustrated by Appendix5. ZARA’s value chain ZARA’s business model is characterized by the search for flexibility in adapting production to market demand by controlling the supply chain throughout the different stages of design, manufacture and distribution (Inditex, 2009). This vertical integration of the value chain enhances internal information flow with the help of IT service and an autonomous and flexible corporate culture, giving ZARA capability to fully control their entire manufacturing and distribution process from their factories to the shop floor. ZARA’s success is based on a business model that achieves a ‘speed of response’ to market demand that is without precedent in the fast-moving clothing sector. ZARA’s cycles of design, production, and distribution are substantially faster than any of its main competitors. All their products are designed at the Inditex headquarters in La Coruna, approximately 50% of which are produced in its own network of 22 Spanish factories and the rest 50 % is outsourced to factories in Asia and Africa. Their finished products are dispatched by their centralized distribution facility twice a week, to each of its retail outlets, located in different time zones with accurate shipping times. Other fashion retailers usually have a six-month time lag between completing a new design and delivery. ZARA on the other hand can take a new design from the drawing board to the shop floor in as little as three weeks. 7 Merchandizing Strategy With full control of its production and coupled with their brand image, ZARA manages to create rapid product turnover, which in turn creates a climate of scarcity and opportunity in their retail stores. The exclusivity of its products are intended to increase consumer frequency, which corresponds to higher sales. As a result, ZARA’s high turnover rate allows the company to sell more items at full price, which helps ZARA achieve a 15 to 20 percent of markdown merchandise cost reduction compared to traditional retailers (Craig et al, 2004). Quick Response Strategy With a unique quick response system, comprising of human resource, information technology infrastructure and customer feedback, ZARA is able to respond to the demand of its customers better than its competition. On one hand, ZARA delegates its product development teams to attend high-fashion fairs and exhibitions to interpret latest trends of the season. On the other hand, ZARA’s store managers are responsible for reporting daily sales activity, products life cycles, and store trends to their designers. These measures along with accurate customer feedback, have provided ZARA with the tools to cater for their customers’ diverse requirements (Craig et al, 2004). Distribution Strategy ZARA’s centralized inventory management system gives them competitive advantage by minimizing the lead-times. ZARA’s internally or externally produced goods go to their distribution center, where they are inspected and immediately shipped. In order to increase speed of delivery, the shipments are scheduled by time zones and shipped by way of air, land or sea. Typically, products will be dispatched to stores in Europe within 24 hours, in the United States within 48 hours and in Japan within 48 to 72 hours (Ferdows et al, 2002). Zero Advertising Strategy As mentioned earlier, ZARA does not have a marketing policy, instead investing in an aggressive store expansion policy. Compared to their competitors, who have an adevertising budget in between 3 to 4% , ZARA’s advertising budget of 0. 3% ( primarly for its online and 8 catalogue venture) provides them with a degree of economies of scale on regards to their international expansion (Craig et al, 2004). They have a department in charge of acquiring global real estate in prime locations around the world, frequent refurbishing of store layouts and the creating the window displays for their global retail operations. ZARA strategically locates themselves in exclusive territory, to provide the allure of high fashion as it is not uncommon to find ZARA next to high end designer boutiques. This also provides them with a unique vantage point to mimic their competitor’s styles, with the hope that customers will go into these boutiques, see what they like and come to ZARA and buy it for a third of the price. Its centralized control over their stores has given ZARA an image of prestige and elegance, irrespective of their price point. Strategic Issue: What should ZARA do next? During 2009, ZARA went ahead and opened 103 stores globally and 15 stores in America. They had substantial sales growth in their European and Asian markets, however sales in there American markets decreased substantially by 0. 5%, after the expansion. From our CAGE analysis, which is listed in Appendix 6, we can see that the geographical distance coupled with the inability of their business model to adapt to the American market can be cited as the main reasons for their failure. Due to the sheer size of America the styles in different side of the country would be different. For example:- Coats and sweaters would most likely be available in ZARA stores in New York during winter months, however, those items would not be stocked in ZARA stores in LA, since the temperatures in that part of the country remain fairly constant throughout the year. The differences in weather patterns pose another challenge to their business model especially since they do not have a factory on the continent. In order to enter new markets, ZARA launched their online sales catalogue in September 2010. Currently their online services are only available in Europe; however, if successful it will be launched globally. However, the question remains whether or not their business model can cope with this added facility or will ZARA run it online store via a different channel. Their current business model transfers stock in batches to their own stores who then sell it to customers and therefore adapting to a model where ZARA will have to sell one of items to individuals will be a challenge. Another important concern regarding ZARA online 9 sales venture is informing people about it. Since they do not have an advertising policy, how the general is public supposed to know about their new service. Strategic options for ZARA and Inditex By looking at their CAGE Framework and their TOWS matrix (Appendix 7), our advice to ZARA is simple: To be competitive in America: In order to compete in America, a manufacturing operation is a must. If the plant in the States is unfeasible then they could try and set up in Mexico or sub-contract their manufacturing operations to an existing plant in Mexico, like they have done in Asia. Otherwise in order to compete in America, ZARA has to change from its current business model, to a model which caters for mass production. This seems unlikely as they will compromise their biggest critical success factor which is to delivery styles quickly. They also have to make efforts to educate people regarding their styles and designs. Marketing and Advertising will be key if they are to be successful in the States and therefore, they must revoke their â€Å"no advertising strategy†. Online Sales operations: We believe that entry into the online sales market is a positive step but, they have to be cautious. Due to the nature online sales, it will be impractical to use their current value chain. The value should be separate from the current ZARA model as it is going to have to deal with postal returns, online refunds and sales of one of items. They also have to answer important logistical questions such as, which distribution centre will the orders be dispatched from? Once again marketing will be a key issue to address as they have to inform of their new service, therefore they will HAVE to revoke their current policy. Advice to Inditex: Inditex should keep on doing what they are in terms of expansion. However, they could begin to penetrate existing markets where ZARA has been successful using their other brands. This allows them to capture other market segments within those markets. They can also thinking about investing more towards RD to improve functionality of clothes. R D requires significant investment; however, they might reap rewards in the 10 long run and help them to research further market segments in the future. For example: provide trendy scruffs with heat absorbent technologies, the item will appeal to their current segment but can also crave its way into other segments. UNIQLO Do they challenge ZARA? UNIQLO see themselves as a direct challenger to ZARA, and their sales figures for 2009 do not disagree, as shown in Appendix 8. In the 2009 annual shareholders report and after a record year in profits, Tadashi Yanai the CEO of Fast Retailing, confidently claimed, â€Å"We can now stand as equals on the battlefield with other global retailers, such as HM, ZARA and GAP. And, just maybe, we can even emerge victorious. † (UNIQLO, 2009). However, they tried to do so this year and it did not go very well (refer to Appendix 9 for a Case study regarding their failure). In short company lost 26% of their global market share and sales fell by 6. 4% in Japan, a market which is responsible for 80% of their revenue (Business Week 2010). The first question for UNIQLO is to ask themselves, is whether or not they compete in the same market. By using the generic strategy graph below we can clearly see that UNIQLO and ZARA are using two completely different strategies in the market place. This coupled with the information derived from the Customer Matrix (see Appendix 10); we do not think they are immediate competitors. UNIQLO’s Critical Success Factors Although UNIQLO consider themselves to be direct competitors to ZARA, their critical success factors which have allowed them to achieve such monolith growth in such a short space of time, is also the reason they have so far failed to enter ZARA’s Market ( as emphasized by the UNIQLO failure case study in the appendix 9). The SPA business model Unlike ZARA, UNIQLO followed the generic strategies of the industry of high volume and low price. They have also invested millions trying to develop their brand identity. UNIQLO 11 credits its continual growth and its ability to provide high quality, functional casual wear at competitive rates to its SPA (Specialty-store/retailer of Private-label Apparel) business model, a model which they adapted from GAP in 1997 (UNIQLO, 2009). UNIQLO business model allows them to be fully involved in all activities of the supply chain from product design, to the sourcing of material, to manufacturing operations(even though they are contracted out to external suppliers) all the way to their sales and retailing operations. This enables UNIQLO to ensure costs are kept to a minimal and quality is maintained. Profitability can also be maximized as rents and personnel costs can be restrained. The Success of UNIQLO’s implementation of the SPA business model has prompted Fast Retailing to slowly integrate all their SBU’s acquired with this model. Appendix 11 provides an illustration of their model. Tadashi Yanai, the founder of UNIQLO, contributes the success of his company to Peter Drucker’s idea of â€Å"customer creation†, which is the idea of delivering products which creates demand (Business Week, 2010). In order to do so the SPA model was designed to be highly customer centric, i. e. customer feedback regarding products played an integral part in new product development. ZARA’s business model on the other hand caters takes customer feedback into account only to manage inventory. Customer feedback has been instrumental in the development of their highly successful Heat Tech and Airtech clothing range, and is taken into account in all levels of company development (UNIQLO website). From the Analysis of the value chain, the most important factor in the business model is UNIQLO’s RD department. Unlike ZARA limited RD budget, UNIQLO have spent a vast amount of time and resources to improve partnerships with suppliers like Toray industries, in order to create clothing which are functional. Why they cannot compete with ZARA It is understandable why UNIQLO wants to target ZARA as it seems that they want to make head ways into the women’s market, a market which is twice the size of the men’s market and they are taking various measures to do so. ( refer to UNIQLOs growth strategies in Appendix 12), such as acquiring other firms , setting up fashion lines only catered towards women and building large format stores. 2 However, the main reason they cannot compete with ZARA is because their business model cannot cater for quick style changes. Production for items starts a full year ahead of ZARA; in addition UNIQLO caters for logo less minimalist designs targeted at mostly a unisex segment. This is illustrated in a comparison table which can be found in Appendix 13. It seems that there aggressive marketing tactics have dug a huge hole into their existing market segment and whatever they try they simply just cannot get out and move into the high fashion women’s market. UNIQLO’s Strategic options By analysing their Value chain and their TOWS matrix (see Appendix 14) we can make the following recommendations to UNIQLO: Market Segment: UNIQLO should stick to their current market segment and try and build upon it further. By looking at their Strategic group diagram in the Appendix 4, it is clear that they simply do not have the strategic stretch to compete with ZARA and maintain their dominance in their segment. If they are to challenge ZARA then we would recommend that they do it with another brand, which has a similar value chain to ZARA’s. Their current strategy of incorporating acquired brands with their SPA business model will not work. If they insist on doing that then they should just maintain focus on their immediate competitor who is GAP. Niche market development: The R D aspect of UNIQLO’s value chain is so unique that, the products derived from that department such as their Heattech and Airtech range of clothing can be classed as niche products. This is because the clothes incorporating technology are still rare in the market and these two lines are UNIQLO’s best selling lines. Acknowledging them as niche market products can further open doors into different market segments. Advice to Fast Retailing: Although Fast Retailing are targeting the women’s market, with high quality women’s clothing, their decision to move production to Bangladesh suggests that they are more concerned with cutting costs rather than further helping their existing Chinese manufacturers to develop new competencies to deliver high quality. Judging by their Ansoff matrix (illustrated in the Appendix 15), this might provide them with the strategic advantage 13 f moving into India. However, if Fast Retailing wants to target ZARA, they should start from scratch and move into the high fashion women’s market with a new brand following a different business model. Conclusion Base on the analysis, both ZARA and UNIQLO should further utilize their current business model. On one hand, ZARA, with the support of the centralized distribution facility, imprints its fame of flexib ility on customers’ awareness and maintain in the top position of fast fashion industry. By expanding into new market, ZARA should carry on its business model and develop manufacturing operation within the approached market in order to preserve the valuable flexibility. UNIQLO, on the other hand, has a cost leadership advantage. UNIQLO provides a wide range of products with reasonable price. Also, with the very keen RD department, UNIQLO is leading the market in term of functionality. It is impossible for UNIQLO to compete with ZARA by its existing business. In order to effectively expand into new market segment, it is not necessary for Fast Retailing and Inditex to develop new brands and new business models. 14 Appendices Appendix 1: Five Forces: Threat of entry in clothing industry is low. Due to many existing retailers have realized economies of scales, established good brand images, and have access to efficient distribution channels, the entry barriers are very high. Threat of substitutes in clothing industry is very low because there are hardly any substitutes for clothing. However there are substitutes in terms of sub segments. For example, casual war or active wear can be seen as the substitutes of formal wear. The threat of substitutes among sub segments is high. Switching costs between sub segments are almost non-existent as styles are individualistic. Bargaining power of buyer is very high. Due to the competitive nature of this industry, consumers have lots of choice in terms of brands and styles. Buyers also have abundant access to the products information, leading to an easy comparison between brands. Bargaining power of supplier is high in clothing industry. Since wool and cotton is vital part ingredient in cloth, it is difficult to find a viable substitute; therefore switching costs of raw material are high. Moreover, the prices of commodities such as cotton blends, wool etc can fluctuate depending on factors such as weather, yield of production and transportation etc. Suppliers have a high bargaining power over those retailers. Furthermore, the bargaining power also depends on the degree of control companies have over a specific resource. For example, UNIQLO has a close partnership with Toray, which provide UNIQLO with the specialized fleece and fabric for its highly successful â€Å"AIRTECH† and â€Å"HEAT TECH† range of clothing. Since not many companies have the capability to produce such special fleece and fabric, the supplier has high degree of control during negotiations. Internal rivalry clothing industry is very high. There are several sub segments in clothing industry such as: high fashion, formal wear, and sportswear, and the competition in very intense duo to there are a number of retailers in each segment. The large number of retailers and the seasonal nature of products have led to excess capacity in the industry. Moreover, globalization leads to market saturation as it has intensified competition between local brands and international brands. 15 Bargaining power of supplier - ­? Difficult to find viable substitute for wool or cotton, high switching cost of raw material - ­? Specific know- ­? how of suppliers ncreases their bargaining power Threat of entry Existing retailers have - ­? achieved economies of scale - ­? good brand image - ­? access to effective distribution channels Threat of substitutes - ­? No substitute for clothing Internal rivalry - ­? substitutes exist in different segment of this industry Bargaining power of buyer - ­? consumers have lots of choice in te rms of brands and styles - ­? Buyers also have abundant access to the products information, an easy comparison between brands - ­? Large number of players in segments and seasonal nature of product lead to excess capacity - ­? Globalization ntensify competition, resulting in market saturation 16 Appendix 2: PESTEL: (Grant, 2010) Political: - ­? Export Processing Zone (EPZ) set up by governments especially in the developing countries to boost Foreign investment into the country - ­? Tax Benefits offered by governments in charge - ­? Import Quotas on tariff on Raw materials - ­? Relaxed Employment Laws Economic: - ­? Wages: Tend of be very low in developing nations - ­? General Shipping and handling cost: Countries which have access to ports, or road links between major markets - ­? Inflation Exchange rate - ­? Interest rates: Firms ffering FDR investments into country usually get favourable rates of interest on borrowings (this tends to be true for Bangladesh a nd Vietnam. Socio- ­? Cultural: - ­? Population profile: Developing nations tend to have high degree of youth (18- ­? 35); therefore the available workforce is high - ­? Earning Profile: Due to rampant poverty in those nations, the earnings profile is very low. Technological: - ­? Most developing nations tend to not have access to the latest manufacturing technologies, however, that is slowly beginning to change. - ­? However, Infrastructure technology such as, high speed nternet, advanced high powered generators and state of the art washing plants are already available in countries such as Vietnam and Bangladesh. 17 Appendix 3: Risks factors: (UNIQLO, 2009) O? Fluctuations in the cost of shipping ( Retail week, 2010) O? MA risks: If future business acquisitions take place then it will have an adverse effect on the business O? Risk of Production: Majority of products in the industry are manufactured by contracted firms, therefore the industry as a whole is affected by an y political, economic, legal changes and Environmental factors such as natural disasters. O? Foreign exchange risks: Transactions for the majority of the products imported for the UNIQLO business are conducted in U. S. dollars. Therefore in order to stabilize procurement costs they conclude foreign exchange contracts to lock in exchange rates for its imports three years in advance. However, if there are major movements in exchange rates that persist for prolonged periods, this could have an adverse impact on the business O? Rise in commodity prices:- Cotton 18 Appendix 4: 19 Appendix 5: 20 Appendix 6: CAGE Framework for ZARA regarding their American expansion Economic Administrative and Political Geographic Cultural America is a huge market with a lot of opportunities if approached correctly. Due to the protective government regulations in place in America, it is difficult for foreign companies to establish themselves in the American market Logistics and co-ordination issues created by distance between U. S. and European. Which really stretched their Value chain model European countries and U. S. share different Fashion values, which ZARA failed to identify in their initial American launch 21 Appendix 7: ZARA’s TOWS Matrix Internal Factors External Factors Opportunities Strengths Further develop their manufacturing capabilities in Spain in order to try and get better cost benefits. ZARA could venture in to new markets through franchising, a tactic they have used to enter the Arab market. Another opportunity for ZARA lies in opening a manufacturing plant or finding a suitable manufacturing plant in America where they then might be able to implement their existing business model Weaknesses ZARA’s existing IT capabilities are untested especially in the world of online sales. This is an opportunity to develop those capabilities. Threats Although this is an opportunity for ZARA to establish a presence in this area but whether their business model is up to it is another question. How will people know about their new feature? They will have to Advertise which mean their current â€Å"no advertising policy† might be have to be changed Continuing to grow in America without understanding why they are failing in that market to begin with. 22 Appendix 8: Source: The economist, 2010 23 Appendix 9: CASES of UNIQLO failing to compete with ZARA. UNIQLO failure: A case of UK Expansion UNIQLO expanded into the U. K. in 2001, aiming for 50 stores by 2004. They opened 21 outlets all over the country before shutting 16 in 2003 to stem losses and restructure (business week 2010). Their entry strategy was so aggressive as it seemed that they wanted to corner the market, by taking up prime location so competitors could not set up and hoping that there lower prices would steal away customers from ZARA and HM. The reason for failure: (The Sunday times 2003) †¢ †¢ Failed multi- million pound advertising campaign failed to arouse interest Failed to offer clothes that were sufficiently distinct from rivals such as ZARA and HM and lacked design content and quality †¢ Expensive real estate. However now UNIQLO have now consolidated their position in the UK and have restructured there operations, where they currently have 15 locations, 10 in prime real estate in London and 5 in greater London (UNIQLO website) and have been very successful. Repeat of 2001: In the 2009 annual shareholders report and after a record year in profits, Tadashi Yanai, confidently claimed â€Å"We can now stand as equals on the battlefield with other global retailers, such as HM, ZARA and GAP. And, just maybe, we can even emerge victorious. † (2009 annual Report) 24 However, since then Fast Retailing’s shares have plunged 26 percent in 2010. Sales through August fell by 6. 4 percent in Japan where Fast Retailing and UNIQLO earn more than 80% of its revenue(business week 2010). Sales at stores which have been open more than a year fell by 25 percent in September and were continuing to slide through November. The company forecasted its first profit decline in four years for the fiscal year ending in August (business week 2010). The reason for this decline:These losses took place due to a paradigm shift in the company’s policy of low cost and functional clothing. The company wanted to tackle competitors such as ZARA and HM head on and started to produce high fashion items, (a strategy which they employed when they initially launched in the UK) which unfortunately did not sell very well. However, now they are reverting back to their core values which is mass producing functional clothing and use its product line to compete with ZARA via product differentiation (business week 2010). A recent survey indicated that most consumers use UNIQLO products primarily as inner wear (62 percent women and 61 percent men). They are mainly used as a mere econdary player to highlight more fashionable clothes from competitors such as ZARA. (UNIQLO Japan Review) This is an indication that UNIQLO has a long way to go before they can compete with ZARA in the high fashion stakes. 25 Appendix 10: Customer Analysis ZARA and UNIQLO have positioned themselves in different market segments. ZARA’s target market is young educated women who like and sensitive to fas hion. To answer its customers’ need, ZARA has developed a business model that reacts to the recent fashion as fast as it could and become very successful. UNIQLO, at the same time, initially dedicates on casual menswear. Recently, after a revealing from sales report, UNIQLO now try to emphasize more on women market since most of its revenue came from women garment. Nonetheless, UNIQLO does not abandon its middle market, middle aged customers who shop at the brand for its low prices. UNIQLO’s basic clothing is good examples that reflect its target market and through the quality of garments and reasonable price, it has attracted many customers and become successful as well as ZARA. In term of perceived value and price from customers, ZARA has placed themselves in a higher position in both perceived value and price, compared to UNIQLO. ZARA brand and product is more prestige in the sense of product value and ZARA’s customers are willing to pay more in order to acquire the valuable fashion. 26 Customer Matrix 5 4 3 2 1 0 0 100 200 300 400 500 Perceived Price ZARA UNIQL O HM MS LV Perceived Use Value Primark Appendix 11: 27 Appendix 12: Detailed strategies for UNIQLO Partnership with Toray Industries Inc (Product Development Strategy) 28 UNIQLO considers its partnership with Toray Industries Inc who is Japans biggest synthetic fiber manufacturer as a definite competitive advantage. Toray supplied fabric for UNIQLO’s fleece jackets in 1998, its first major successful product, which retailed for 1900 yen each in 1998, while similar products from other manufacturers were priced 4 times higher. UNIQLO’s sales of fleece items topped 26 million units in 2000 and remain at about the same level over the last decade, according to UNIQLO. UNIQLO also developed their highly successful HEATTECH clothing range in conjunction with Toray Industries and they plan to boost sales of their HEATTECH apparel by 40% to 70 million units by 2011 (business week 2010) Growth Strategy By adhering to their SPA model UNIQLO have been allowed achieved phenomenal growth. They have done this by †¢ †¢ Tam, Expanding operations to major cities around the globe. Mergers and Acquisitions: Over the year’s fast retailing have acquired Princess Tam. Theory and COMPTOIR DES COTONNIERS, Cabin and Gov retailing. The acquisition of Gov retailing provided UNIQLO with the know how to launch UNIQLO shoes. All the companies acquired had women as their primary market segment. (Annual report 2009) †¢ Diversifying into new products: In September 2009 UNIQLO launched their Brand, this was enabled by the acquisition of Gov retailing as it provided UNIQLO Shoe †¢ them with the expertise to enter the shoe market. Product development through RD: UNIQLO are very keen to develop products which are not only competitively priced and deliver high quality, but also incorporate new fabrics and manufacturing techniques in order to improve efficiency and functionality of their products. Examples include: Airtech and heat tech product ranges. Cost Reduction Strategy †¢ †¢ Trimming footwear product line by a 100 shoes in order to reduce costs and increase Focusing on minimalistic clothes, which take less material to produce and reduces product focus on their best selling shoes ( annual report 2009) production time. 29 †¢ †¢ †¢ Keeping 1000 styles less than other competitors and on the shelves longer than their Focusing on a wide range of colours rather than a wide range of styles ( business Moving production to Bangladesh in order to benefit from the countries low wage ompetition( the economist 2010) week 2010) infrastructure. Marketing Strategy (UNIQLO Japan Review) UNIQLO deserves credit for its constant stream of proactive campaigns designed to win over a large number of diverse consumer groups, both in Japan and abroad. Examples include: †¢ Proactive and powerful marketing campaign such as â€Å"UNIQLOck†, which is a very popul ar screensaver downloadable from there site. The UNIQLOck was very popular with Japanese teenagers. †¢ †¢ The bilingual free magazine â€Å"UNIQLO PAPER† helped associate the brand image Retail space played a key part in brand expansion. They have stores in only the with hip New Yorker culture expensive real estate in cities and his is a signal of intent for UNIQLO to be associated with High Fashion †¢ †¢ Innovative packaging such as selling t-shirts in canisters and unique store layout Affiliate programs to encourage websites to market the UNIQLO Brand. ( UNIQLO website) Appendix 13: 30 Comparison between ZARA and UNIQLO Appendix 14: UNIQLO’s TOWS Matrix 31 Internal Factors External Factors Opportunities Further expansion in Asia. UNIQLO’s production and customer base are mainly in Asia. They are currently further looking to reduce costs by moving Production to Bangladesh. This move opens up the Indian market for the company at the while making further expansion into China. Looking to further Develop the functionality of their clothes via their strategic partnerships with existing suppliers. Penetration in the existing market by providing more product choices. UNIQLO’s product great weakness is the limit number of style. With the current low-price apparel market being underdeveloped, UNIQLO has high opportunity to gain more market share by providing more product choices. Secondly, it seems that Fast Retailing is looking market their acquired brands using UNIQLO as a vessel. This would over stretch their market and make it impossible to further penetrate their existing markets. Not recognizing their own strengths. One of the best qualities of UNIQLO’s product range is there functionality. With the supported RD team, UNIQLO could be very competitive and be further differentiated in another market segment then high fashion, for example under wear They should not compete with ZARA or HM as their value chain does not support it. Concentrate on more immediate competitors such as GAP, If they continue to compete with high fashion women’s wear they are over stretching their capabilities and will lose focus with their current market segment. Over Expansion:-Fast Retailing should also learn from the past and test the market first without jumping head first into new markets. The initial UK launch and failure in America can be cited as examples Strengths Weaknesses Threats Appendix 15: Inditex Ansoff Matrix SBU’s 32 MARKET Existing Existing Concentrating on penetrating existing Markets where ZARA has achieved success:- this can be done by deploying Inditex’s other brands such as PULL BEAR, BEREKSHA and MASSUMI DUTTI in order to capture other segments Going into the online market place, a step that they have already done with ZARA but if successful include their other brands with the same online model New Invest in an RD to improve clothes functionality. They can apply new techniques they acquire to boost the quality of their existing lines. New Go into new markets using other distribution channels such as franchising FAST RETAILING’S Ansoff Matrix SBU’s MARKET Existing Existing Continue development on their HEATTECH and AIRTECH range of clothing Fast retailing can use UNIQLO to expand into new markets. Moving production to Bangladesh, gives UNIQLO the scope to move into India, which can potentially be a very big market New Further develop their existing market by getting into new product line. UNIQLO recently launched UNIQLO shoes. Acquiring or developing a new brand to target the women’s market. In order to be successful, the brand must follow a different value chain. New References: Craig, A. Jones, C. Nieto, M (2004) ZARA: Fashion Follower, Industry Leader [Online], available at: http://www. philau. edu/sba/news/ZARAreport. pdf [18 Dec 2010] 33 Cosciato, P. (2010) Fashion worth more than $30 billion to UK economy[Online], available at: http://www. reuters. com/article/idUSTRE68F3UX20100916 [18 Dec 2010] Fashion Auction, (2010) ZARA Clothing [Online] available at: [18 Dec 2010] Fujimura, N. Ozasa, S. (2010) UNIQLO Billionaire Yanai Revisits Drucker to End Slump [Online], available at : http://www. businessweek. com/news/2010-12-06/UNIQLObillionaire-yanai-revisits-drucker-to-end-slump. html [18 Dec 2010] Ferdows, K. Machuca, J. AD. Lewis, M. (2003). ZARA. The European Case Clearing House. Case 603-002-1. Ghemawat, P. Nueno, J. L. (2003) ZARA: Fast Fashion [Online] available at : http://mbanerds. com/index. php? title=ZARA%3A_Fast_Fashion [18 Dec 2010]

What Are the Best Topics of an Argumentative Essay Essays

What Are the Best Topics of an Argumentative Essay Essays What Are the Best Topics of an Argumentative Essay Paper What Are the Best Topics of an Argumentative Essay Paper Essay Topic: Argumentative For most students, the real challenge of their critical thinking skills comes when they write an argumentative essay. It is an academic paper that takes a stand on an issue and uses logic and evidence to convince the readers. We have all used some form of argumentation at one point in our lives. Whether it was asking parents for permission to go somewhere, requesting a promotion at a job. Begging for a second chance with a lost love, we have examined different evidence to determine which approach is the best to make our case for what we want in life. Though they may not have taken a formal style. These strategies of persuasion form the basis of argumentative essays. What are the winning topics of the argumentative essay? An argumentative essay is a type of writing that requires a writer to advocate a position on a theme using evidence from personal experience, literature, or historical examples. Research to support his or her viewpoint; the writer usually uses several different arguments to prove his or her point. When you write an argument, you follow the same process you use when you write an essay. However, because the purpose of an argument is to change the way readers think or to move them to action, you need to use some additional strategies to present your ideas to your audience. Choosing a Perfect Topic for Argumentative Essay As with any type of essay, choosing the right topics of the argumentative essay is crucial. Here are several tips that will help you find the most compelling subject for your academic paper: Pick the topic you care about You should choose a topic that fascinates and tests you, one in which you have an emotional and intellectual stake. It stands to reason that the more you care about a subject, the more enthusiastically you will pursue it. Choose a topic you are familiar with You should also pick the theme that you know something about. The more you understand the topic, the easier it will be to collect the information and evidence you need to write your academic essay. Be open-minded and ready to accept some new information Even though you care about your subject, you should be ready to consider other people’s positions – even those that contradict your own beliefs. If the situation warrants – for example, if the evidence goes against your position – you should be willing to modify your position. If you find that you cannot be open-minded, you should consider choosing another theme. Remember, in order to be persuasive; you will have to prove to the audience that your judgment is fair and that you have examined both the strengths and weaknesses of opposing arguments. You should also consider other factors when choosing topics of the argumentative  essay. And some more Information quantity On the one hand, your theme should be narrow enough so that you can write about it within your page limit. On the other hand, if your subject is too broad, you will not be able to cover it in enough details. Relevance of the theme Also, your theme should be engaging to your readers. Keep in mind that some argumentative essay topics – such as â€Å"The Necessity of Gun Control† or â€Å"The Fairness of the Death Penalty† – have been discussed and written about so often that you may not be able to say anything unique or interesting about them. Instead of relying on an overused subject, choose one that allows you to contribute something to the debate. Accessibility Finally, make sure you have access to the information you will need to develop your theme. Do some preliminary research on your subject. Many times, this survey will enable you to get a sense of your subject and the conflicting opinions that people have about it. If you are unable to find the information you will need to pick another theme – one that you can reasonably discuss. In general, to find the good topics of argumentative essay you should consider several issues. They will have two conflicting points of view or very different conclusions; as you look over a list of themes, choose the one that really sparks your interest. An argumentative essay is usually about a subject on which you can say a lot on both sides. The subjects like Co-education, Family Planning, the System of Education, Changing Fashions, Sport and Student’s Indiscipline fall into the category of the topics of the argumentative essay. Types of Themes of The Argumentative Essay There are three categories of essay subjects, let’s call them A, H, S. Theme type â€Å"A† presents an argument, and you need to explore pros and cons, reasons for and against, while you support only one side. Topic type â€Å"H† represents a hidden argument. These themes usually ask â€Å"To what extent†¦?†, â€Å"In what way†¦?†, â€Å"How has something changed†¦?†. Topic type â€Å"S† presents a situation and you need to explore reasons why it is what it is. Your task is to assume what will happen in the future and suggest solutions to issues if required. The following examples demonstrate the difference between subjects of A, H or S type: A: â€Å"Modern society benefits greatly from computer technology. However, becoming more dependent on computers has its disadvantages. Discuss the treats of computers.† Here we have two sides of the argument, advantages, and disadvantages. H: â€Å"To what extent should the Internet participate in our children’s education?†; what they really ask is whether we should implement the Internet as a learning tool or not. S: â€Å"As a result of changes to the role of women in modern society, men are now the ones suffering from sexual discrimination. Do you agree?†; this subject, as you can see, is the description of the situation and you have to write what you think about it. A List of Top Exceptional Topics of The Argumentative Essay The greatest scientific invention of humanity – the computer. Is cyberfeminism dangerous for the society? To what extent scandals about celebrities’ sexual harassment affect the modern society? Obesity as a time-bomb of the humanity. Social networks as a tool of terrorism. Is human cloning an issue or a solution? St Valentine’s Day as the expression of true feelings, or a beneficial day for commerce. Is it a good idea to get married while being a teenager? Are popular songs still the musical art? A phenomenon of E.L. James’s â€Å"Fifty Shades of Gray.† Influence of gender on learning abilities. Reasons for high crime rates across the USA. Suicide roots among the students. Is the humankind evil or good by its nature? Illegal drug usage as a time-bomb of the humanity. Vegans among us, the fashion trend or real adherence to principles? Elon Musk as a leader of the world. Hope the above-considered tips will help you pick the best topics of the argumentative essay.

How not to talk to your kids Essay Example | Topics and Well Written Essays - 750 words

How not to talk to your kids - Essay Example The findings revealed that children who were praised according to effort exemplified improved performance; while those praised according to intelligence stagnated. The rationale for the outcome was explained by Dweck, to wit: â€Å"Emphasizing effort gives a child a variable that they can control,† she explains. â€Å"They come to see themselves as in control of their success. Emphasizing natural intelligence takes it out of the child’s control, and it provides no good recipe for responding to a failure† (Bronson 2). One is therefore significantly impressed and intrigued by the contention of Dweck and one’s diverse reactions ranged from disbelief, amazement, and finally, succumbed to agree. There were various supporting ideas that were validated through considerable research to establish credibility to the arguments that were presented in the article. One particular point that was deemed to be of considerable importance was the rationale for the outcome: by praising children based on effort, they could always exert more to achieve more. On the contrary, by praising children based on intelligence, children would be typecast into that perception and based future decisions to conform to this so that risk taking is avoided. For example, one’s personal experience was observing my nephews who showed considerable laziness in studying their lessons. When their parents showered them with praises such as: â€Å"Hey guys, you are such smart kids like you Dad. Go on and study so that you will keep up your good grades.† My nephews would reply: â€Å"We do not need to study, Mom. We already know our lessons.† And therefore, the outcome of not studying was likewise not appropriately addressed, whether they got good grades, average, or low grades. Unlike what was emphasized by Bronson in the article that cited in one of th e experiments conducted at Life Sciences where students were â€Å"predominantly minority and low achieving† (Bronson 2), the study conducted by

Rhetorical Analysis Assignment Description Essay

Rhetorical Analysis Assignment Description - Essay Example Some people have argued that the events of the September 11 terrorist attack on the US soil had an effect on immigration laws in the country. Thus, the fears expressed by the author in the unchanging number of illegal immigrants in the US are justifiable, if one considers the intention of some of these illegal immigrants. The terrorist attack have made the United States of America to tighten immigration laws as the laws are now stricter than they used to be before the September 11 terrorist attack. Immigrants suspected of having any connection with terrorists would be jailed for about seven days without being charged in the court of law. Prior to the 9/11 terrorist attack, the immigration laws were lenient and the barrier set around immigration has made it difficult to obtain visas to the country. The security checks around the airport have now been more tightened as the screening process is now more intense than what it used to be before the 9/11 attacks. ... The police have now been empowered to monitor people’s conversation and survey people’s electronic mails. This was not the case before the terrorist attack as people were left alone to guard their private lives without the fear of being watched. The Department of Homeland Security (DHS) was also established by the Bush Administration in 2002 to combat terrorism locally. The author’s reference to the Department of Homeland Security as she brings out data about the deportation of 400, 000 immigrants by Federal immigration authorities (Preston) shows the extent at which the author develops logos in the article. It is clear that the since the terrorist attack of September 11, 2001, the citizens of the United States of America have now become more security conscious. Governments, security officials and the common citizens of the US have now been made to watch their guard due to the sad event of the 9/11 terrorist attack. The author’s appeal to logos The use of facts by the author shows the reliability of the author in trying to prove her point on the issue of illegal immigrants in the US. The author appeals to the logos of the reader through the presentation of factual data and statistics from experts and authorities. The authors appeal to logos would definitely evoke a sort of rational response on the part of the reader as she gave some logical chain of reasoning to support her claim about the unchanged number of illegal immigrants in the United States of America. The fact that the author linked the reason behind the unchanging number of illegal immigrants to the continual stay of Mexican immigrants, who form 58 percent of the number of illegal immigrants, shows the author’s use of

Database Test Plan of NFRCentralDatabase Coursework

Database Test Plan of NFRCentralDatabase - Coursework Example This here is the test plan to be used to test the NFRCentralDatabase. The NFRCentralDatabase is used by the New Forest Retreat Hotel Management System to manage the daily operation of the hotel and its various departments, as well as to generate reports which are used by the administrators of the hotel to perform various functions. The system uses other databases for instance, the database that keep the employee information and data. However, the test will not be on those databases but the NFRCentralDatabase which holds most of the business function data. The other databases would be tested but they are out of this scope of test. It is not always to have all the information required for a testing plan. This is because most of the users or clients are not techno savvy. Therefore, there needs to be time to take them through the process and to train them on what is required. While designing the test plan, I assume that as the designer I know all about the hotel management system the resort is using and all the activities the resort is involved in. this is not possible because the resort has a lot of departments and keeping tabs on all of them is not possible. The system itself has to be maintained from time to time in order to incorporate additional functionality. Justification of the Testing Plan This strategy of testing the database is very important because it reveals all the problems that the system may have and be corrected before the system is actually rolled out for use. It involves a business and therefore mistakes cannot be allowed since that would literally lead to losses because money is involved. Additionally, this test plan implementation is cost effective as it involves a small team of people.

Commercial Aspects of Golf Clubs

Commercial Aspects of Golf Clubs Private Members Golf Clubs: the Need to Compete in an Increasingly More Commercial Environment. The world learns through experience, but living in an image-conscious world may prevent one from learning through his experiences. This is apparently a dilemma considering the fact that one lives in an age of post modernism; a stage during which signs mask reality, and one is often deceived through image-promoting strategies. This is true to say because of the fact that signs, logos and big names are now common, and people are often lured into believing the authenticity of different products because of the promotions they have. Consumer behaviour is considerably dependent on promotion of products; the manner in which products are promoted directly influences customer behaviour. Each medium used for promotion has its own impact, and the one that is believed to have a tremendous impact is the Internet. It is believed to boost promotions and sales greatly, and it helps customers in their first step before actually checking a car out. It is through the advertisements on line that they may be attracted and then move towards checking a vehicle out physically at a show room. It is this behaviour that has helped boost the automotive industry significantly. In fact it must be asserted that prior to globalization, consumer behaviour was observed as having a major effect on the development of nations. This is because it helps boost the economy internally as well as having its impact externally. Prior to the 1940s and 1950s, there was no such aim because of the fact that there were many problems that the country was faced with internally. Socially there were different levels on which the UK had to bring the people together. And perhaps during that time no one had come up with such an idea to divert the attention of the people, which occurred during the 1950s. From this era began to the shift towards an improved way of life that would take the country into an entirely different era. This era today is called globalization, a phenomenon that brought many parts of the world together through faster communication systems. Globalization has in fact resulted due to the fact that communication systems have been boosted in recent years. This is also the reason why the present age that people live in is called ‘the age of communication’. The world in which one lives today is indeed a fast-paced one. This fast-paced environment has evolved because of various actions, each of them interacting and producing a variety of results, and creating effects that favour the current situations today. This may all sound complex, but in truth, it may be simply described as a vast number of actions causing a very situation that one witnesses today. This complex situation does not mean that there is total chaos because there is infect an organized system in place. This organized system is one that helps many countries stay in contact with each other. However, the system is not one that favours friendship, but actually focuses on economic gains; countries are motivated in this system to work towards their own gain. They stay in touch with each other for the purpose of suiting their own needs. It is obvious that they would not do things one charitable basis for another country when they could actually invest time and money in bettering their own conditions. Due to the availability of the Internet, countries are able to remain in close touch and trade easily. Online communications have facilitated countries well enough in order to raise their standards of living, and it is on the basis of this tat many people have turned their lives around. Aside from the globalized environment within which one may operate with the help of the Internet, it must be asserted that there are also other means of keeping in touch with other countries. Transportation for one is an important means of remaining in touch and working with other people. In view of this, it must be asserted that the businesses and other operations can be enhanced this way. With speedy communication on their side, a business has better scope of advancing. It must be realized that competition is facilitated well in the global system, and the globalized features aid countries in participating indifferent kinds of competition whether it is business, sports or admixture of the two. In view of sports and business in the form of admixture, it must be asserted that there is great focus on the business part of the mixture. Without this greater emphasis, the sport will not survive at the international level. One may take any sport into consideration here. Soccer for example, as it has a great deal of finance involved in it. Players are highly paid these days, and their reputations are at high-stake because of these high fees they are paid. In addition to this there is the international attention drawn, which in a way causes more stress, but also helps the financial part of the (sports) business. Other sports also have similar features in their business environment. Cricket is another example, and this game is still believed to be in its infancy as far as the financial aspect is considered. Having asserted that sports such as cricket and football are sports that have strong business sides to them, there are other sports that are believed to have similar scope. One example is golf; this is a prestigious and dignified game that has the potential of earning much more than others sports. In its current condition, it is doing well, and players at the professional level are paid well too. However, there is more scope, and considering expansion of this game, it must be asserted that more players can be encompassed globally; they may be paid well and therefore their talents may not go undiscovered or wasted. Considering this, it is important to consider the importance of including players from various levels. Private clubs is a great place to begin. This is because there is so much undiscovered talent within these clubs. Often, there are players with immense experience who pass most of their lives without being given a chance to prove themselves at the professional level. It is thought that if these individuals are somehow exposed through better organizational arrangement, both golf from private clubs as well as the players, will benefit. The popularity of the game would increase and there would be more people participating in it. This in turn means that there would naturally be greater competition. Abstract: Competition is considered to be a great way of promoting a sport or anything that demands the participation of more than one person. Competition is believed to be the best means of earning in the financial world. Aside from the financial part of the arrangement, there is also the reputation of an activity that comes into play. It must be asserted that there is immense scope for both popularity and financial gain through competitive environments, and the same thing applies to golf at the private golf club level. In a competitive environment regarding sports today, it must be asserted that there is marketing and promotional strategies are important. Proper management is another important aspect that comes into play, and it is known that sports at the international level cannot survive without it. There are various aspects that come into the managerial tactics as well, and these all have their levels of success depending on the conditions and the market targeted. Also, in view of marketing, promotion and management of sports at the International or professional level it must be asserted that the strategies are similar to handling other kinds of business. Making use of these strategies in sports promotion is believed to be beneficial for the game as well as players and the countries they come from. Therefore, competing in a more commercial environment is important for sports like golf too, and their private clubs may compete in such environments in order to popularize the game, pay the players well and earn greater revenue especially where the game is hosted. Methodology: In order to achieve as much information about sports and managing sports in a competitive environment, detailed research has to be conducted and analysed. In addition to researching information on sports and managing sports, there is need to understand the chances of succeeding in a commercial environment. When it comes to promoting sport that is not as popular as cricket or football, there is a great deal that needs to be reviewed and understood. There are many things that need to be taken into consideration including risks and chances of success. It is through reviewing pertinent literature and applying it to golf and its current position that would help to give one an idea of what future it could possibly have. Also, studying typical managerial plans and theories reveal the extent to which sports promotion is influenced by them. Some of these theories and strategies could easily apply to promoting golf in a more commercial environment. Aside from these internal methods of studying the promotion of golf in a more commercial environment, there are also external ones. In addition to reviewing pertinent literature, there is also a need to consider and understand the environmental factors. This refers to the external conditions that may influence the success or failure of promoting golf in a more commercial environment. Analysing both the external and internal influences would help one to observe the chances of success along with the need to go ahead and dose. It is important to promote golf in a more commercial environment because of the fact that there is plenty of scope to do so. Like other international and popular sports golf may be promoted in a more commercial environment through proper management strategies. In asserting this, it must be emphasized that there is a great deal to gain from its promotion, as the sport, the participants and those that host the events gain tremendously. Literature Review Theory: The manner in which a sport or any other kind of activity is promoted directly affects it. Hence there is a need for management to be aware of what it has in its plans for promotion. This strongly refers to the environments created as well as the tactics used. To begin with, leadership in this regard is most important, as it can determine the success or failure of promotion to a great extent. The world has reached a stage at which everything is close-knit. There are several bodies and structures that interact with each other that appear to be systematic. Globalization for instance is something has many countries, organizations and institutions operating together. Each of the components in the globalization process exists for its self and is self-driven, yet the system functions. In this regard, one might assert that markets of different types and sizes function in a similar manner. The motive industry is an example with its visible effects. Consumers are actively participating in the industry activity, making it an increasingly viable one for people to invest in. The services and products are known to be quite reliable with an immense amount interesting them. In recent years this has been the case and in time to come it’s expected that there is going to be even more interest in particular industries. Systems of control are ones that need to be in place so that processes remain in view and are understand completely. This is a necessary step in any commercial line because it helps management know what exactly is going on in a particular organization. Indeed, the management needs to know what is going on in order to manage their businesses more effectively. In simple terms, the more knowledge that one has of his other company, the more likely s/he is to take appropriate measures for future betterment. As opposed to this, when the management does not know what exactly is going on it becomes difficult for them to take decisions. This is because they do not know whether the decisions they take will have adverse effects on their organization. In view of this, it is considered most important that the management knows and understands processes thoroughly. In order to make sure that they know what is going on they have to have some kind of system in place that would cater to their needs. When it comes to managing a company more effectively, it must be asserted that there is need to recognize particular activity. Developing such a system would be of immense use, and if implemented successfully, a company would be able to trace out organizational activity in every respect and measure the economic impact that each of these actions has. In view of this, management models may be implemented to determine cost values for particular activity within a company. There are several methods that might be employed to do this, and each has its own level of credibility. Newer methods of handling anything are introduced in order to produce intended effects that are better than previous ones. People would not persist with newer systems if they believed that they were not effective and profitable. Older systems that are overshadowed cannot be brought back if newer systems are more effective. In this regard, if answer system takes time for people to adjust to, plans are developed in order to make sure that they are ameliorated in order to make use of them to their maximum potential. Indeed, there are several newer systems being employed in various fields. These fields need to overview and understand what these systems are in order to appreciate their benefits. In understanding thee benefits, the basic principles on which they function need to be assessed. To begin with, the environment(internal as well as external) is an important point to discuss. A cordial environment is usually seen as the most appropriate one to ensure an organization maximum gain. In this way, participants(individuals who play as well as those that manage the game of golf in private clubs) learn to perform better without any feeling of being compelled. In this way, they learn to be committed when they see that the leaders of the organization are not pressurizing them. This is infect a learning process that takes time. According to Singe, human beings are born learners, and the environment that each human being is brought up in defines the formation of a personality. The process of socialization is the key to changing the natural generative learning abilities into adaptive learning skills. Applying this to golf promotion means that individuals also learn the value of socializing through golf and understand the processes involved. The human being is portrayed as being one that is programmable, and then carries out duties as expected by the management. This is true as far as picking up the basics is concerned. If an individual has to learn the basics at the age of twenty it is indeed a momentous task. However, what Singe is talking about isn’t about basics, but refers tithe adaptation of an educated individual into an environment that enables him to grasp more. Hence promoting golf in a more commercial environment means that individuals learn to accept things here as their basics. As they rise to a higher professional level they would be used to all the processes and have less pressure. In view of this, Senge’s theory is one that may be consciously or subconsciously employed. In places where changes are necessary and participants find it difficult to conform, it’s often seen that when there is a need for human beings to accept a new surrounding to work in, one way or another they manage to do so. This may be because of hegemonies attitude by the managers. However, Singe essentially refers to the conscious setting by managers who wish to obtain the maximum benefit in accordance with Senge’s theory. Being aware of the way that human beings can learn more and be more productive as a result, managers try to set an environment that is cordial so that it may accommodate all its participants (Larsen, 1996). The environment so created is one that gets the participants to do what the managers want, but with the feeling that the employees themselves are free to behave or work according to their own likes. By this, it does not mean that they can come and go as they please and do whatever they want. There are certainly corporate rules that they must follow, but at the same time they assume that they are well supported and well dealt with by their superiors. Part of the learning organization’s jobs to include team members into the various phases of the promotion or production process. By including team members in the various processes of a production process, they are more enlightened about the way that their role affects the outcome of production, and this is why they are termed fully awakened (Larsen, 1996). This state of being fully awakened has been likened to the way that children are adaptive. Children, at a learning age are able to adapt themselves to different environments easily. It has been argued that the same adaptive nature persists virtually throughout ones whole life, even if they are uncomfortable with an environment at first. On being psychologically at ease with an environment, individuals learn to accept the situation. But this is only the first phase in moving toward learning organizations according to Singe (Singe, 1990). Singe emphasizes that adapting isn’t the centre-most issue of attaining learning environment, the impulse to learn are more important and deeper. The impulse to learn is something that needs to be stimulated, and this is done through a provocative environment. Singe says that the impulse to learn is far more than desires to respond and adapt appropriately to change in environment. It is important first of all then to stimulate interest if effective adaptation is desired of the employees. This is the reason why it is first of all important that an organization attracts its employees with its changes so that they may automatically take interest, thereby making the process of adaptation easier. In the same way, this process of employees taking more interesting their work has resulted in a more focus on generative learning, which is about creating, Creativity is perhaps one of the desired end results of an environmental change, along with adapting to changes in the environment. The concept is actually simple. What managers are actually doing by creating a stimulating environment is that they are diverting the attention of their employees away from the problems they may be undergoing. When managers for instance try to show their employees their friendly side it does not necessarily mean that they are being nice to them personally, but are doing so in order to make them feel comfortable. By making them feel more comfortable the organization stands a far better chance of being able to gain more. This is because of the fact that when an employee feels comfortable s/he can be far more creative in contrast to when s/he is under pressure. In recent years, the approach to promoting productivity has been one that makes use of a cordial environment. This is the reason for the numerous successes that organizations have had. In these organizations it has been seen that the reason for success is the greater involvement of employees in all kinds of routine work. In this way the employees do not get saturated. They avoid saturation due to being allowed to follow the processes that are carried out right up till a product is completed. Along with being involved in all the steps and are kept busying these, they also keep on learning more and more about the production of goods and the organization they work in. This stimulates creativity as they begin to devise more effective ways to ameliorate production. Two-way management welcomes these ideas, which further enhance the cordial environment thereby promoting more creativity (Learning Organization and Knowledge, 2002). The task of promoting creativity is one that is acted upon and not carried out by an entrepreneur. Entrepreneurship is the status that one earns through being able to see through tasks through conditions that’s/he recognizes as favourable. The job of such a person is indeed one of the highest responsibilities in the corporate world. An entrepreneur is one that has to weigh all the pros and cons of strategy so that the most appropriate decisions are taken. An entrepreneur is an individual that is supposed to carry out the same kind of duties but the essential difference is that s/he is associated with internet-related business. This means that these are the individuals that create business offers on the Internet. They have to make sure that the overall working of their business is smooth. This is because they are the direct winners or losers of their own actions, which are in turn a result of the strategies they adopt. These strategies that are adopted by entrepreneurs or entrepreneurs are ones that are a result of thoughtful consideration. This is only possible for them when they go through various troubles and means to get where they wants to, along with ensuring that they do not make mistake along the way. The characteristic that is so important to be an entrepreneur is to be cautious and painstaking. Without this kind of approach to business one can never be successful. There are several factors at the beginning of quest for an entrepreneur that s/he must consider carefully. The first one of these factors is the market situation. An Entrepreneur must ask him or herself whether or not market conditions are favourable or not for investment in any business. If one plunges into a business blindly without thinking about what the market situations is then his or her efforts may result in total disaster. An entrepreneur may spend a lot of money trying to set up some kind of online e-mail business but yet it may not prove fruitful if there is no market for it. An important point that must be realized is that there can be no business if there is no market for it, and this is because of the fact that people make up the market. If there are no people willing to buy an entrepreneur’s product there can be no business. Here, it must be emphasized that there is certainly a market for golf, and it is because of this that it can be easily promoted in a more commercial environment. There can be several factors affecting this kind of situation, which may range from the climatic to political conditions, and even to geographical location. Products that do well in one of the world may not always be in demand in other parts of the world, as market situations may differ significantly. Besides scanning the market situation in terms of whether a product will be successful there are other considerations too. While checking the market situation an entrepreneur needs to be aware of what kind of competition is present and what his or her chances might be against them. It is vital to be able to calculate effectively what one’s chances are in a market where other established businesses running and selling the same product. If one fails to do this effectively and blindly invests a large amount in his or her product, assuming s/he is far ahead of the other products there could be a huge loss for the company. This also reinforces the need to be cautious when one is taking crucial decisions possibly involving a large amount of finance. By taking decisions cautiously, one may be helped with foresightedness, which is yet another important part of doing business. Foresightedness is affected by various factors. Knowledge of economic history may also play a pivotal role in the future of one’s business. This is coupled by the individual experiences of other entrepreneurs too, whose consultancy is a must. Novices must gather as much of information as possible from the experienced individuals s/he comes into contact with. This lessens the chances of a business failing to great extent and serves as the greatest precautions for a new business. In addition to all these precautions with the aid of market analysis there are other things that have to be watched over carefully by an entrepreneur, such as strategies market analysis, mission statement, long term goals, specific objectives, description of the product, product development plan, marketing strategies, operations plan and financial plan. Of course, it must also be realized that all these cannot be done on one’s own and it need a whole lot of employees to carry them out. In order to have employees one must be able to invest, which highlights the need for capital. But this capital must be handled sensibly too, and the most efficient way to do so is to hire people who are able to analyse the market situation first. Once this is done, and if the situation appears to be fruitful s/he may proceed with further investments. Investing in a business (such as golf that has an immense market to target) is a gradual process which should not be done overnight. By investing slowly, there will be stability provided to the controlling body. This is the first thing that participants need to be aware of (Do You Want to be an Entrepreneur, 1999). Leaders are in charge of ensuring the smooth running of an organization, and so, for this they have to do their utmost to ensure it. Though most people might have the impression that being in the position of a manager might mean that it is a kind of position that demands dictatorship. This is because this position demands a person tube in charge of situation, but professionally speaking there is a way of obtaining maximum output while avoiding a dictatorial atmosphere. People also sometimes feel that managers are the people who should be feared in an organization. But this is not true because it comes nowhere near the borderline of sensibly running an organization. However, the most prevalent though minor problem in managers or management is their dictatorial attitude towards subordinates. Dictatorial management is actually a sign of unhealthy leadership because it is extremely discouraging to the employees, and eventually could affect the overall working of the organization, due to the constant pressure built up over a period of time. Though managers may even be aware this practice continues in many organizations, resulting in a pressured working environment. This pressure is unlike other forms of pressure that bursts open. Although few employees may decide to leave on the spot when pressurized, most of them will wait for other favourable opportunities to come their way so that there isn’t a break in their income. Gradually, with a pressured and dissatisfying environment employee turnover can result in an organization self-destructing. While employees keep on passing in and out of organization, the organization will lose its credibility and profits too, and in the end, it is the managers and not the employees who will suffer. Management in this sense has to learn how to cope with increasing problems as globalization has taken place. The expansion that has been witnessed today in organizational structure is an effect of globalization too because they are spreading almost all over the world. As Organizations expand it is understood that they tend to face problems in efficiency. These problems need to be handled carefully in logical manner so that smooth running of the organization can be restored to the way it was when it was located in its originating country. For this to be handled effectively, communication also needs to be of the highest level. Problems in efficiency may emerge due to the lack of communication or the lack of skills with newer personnel employed in the firm. This is because they are not aware of exactly what the cultural atmosphere was at the original location of the firm. Since they have been newly employed they are bound to face problems such as these. Communication in managing any type of organization sis important, and when it comes to promoting sports people are normally not aware of the intense amount of communication that has to be included. This is because of the fact that many people think that sports are not something that is all that serious. However, the fact is that sports may not be a serious thing on its own, but when it comes to managing team or more than one team, and if there financial matters involved, the situation is quite different. Financial matters make things more serious than they already are, and this is because of the fact that there are risk factors involved automatically. There tends to be a lot more pressure than there usually is and as a result the pressure finally comes down on the shoulders of the players who represent a particular club. The soccer and cricket players experience this to a great extent so much so that there is now need to cope with the psychological strains of the game. Sports in recent times, because of the competition and money involved, has been the result of great stress on players. Some end up under-forming well while others crumble under pressure. However, strategies of dealing with these pressures are implemented successfully as well. It must be emphasized that dealing with stress is in fact a major part of the leadership process. If the leadership is not good enough it can be said that there will automatically be more stress. Much of the process of coping with stress comes from the leadership. If the leadership is weak then there would be more stress, and if the leadership is string and presents itself properly as a force to sub-ordinates stress will be handles more easily. Hence, it is important to lead a company properly. In handling one’s sub-ordinates well there will be better productivity. With the passage of time, a company can grow confident, and since it is the private golf clubs that are of central importance, it must be said that the confidence level of the players as well as the management would improve. Strengthening the leadership of an organization automatically means that operations will be handled well, which in turn means that there will be financial gain at the end. In addition to this there won’t be a shortage of executives if organizations indulge in setting up proper training plans for their apt employees. These plans should be implemented both, at home and abroad too so that uniformity is maintained throughout the organization. It is also essential that trainers do not get polarized in any one location geographically speaking. They should be allowed to exercise their skills and implement them wherever possible. This means that they will also gain maximum teaching experience which they can share with whoever the work with and teach. Three leadership techniques that have been found to increase the performance of an organization: 1) An efficient and lean organization; 2) A talent management plan that focuses on attracting and retaining high-performing individuals; and 3) A performance management program that â€Å"rewards employees who meet set goals† (Dorgan, Dowdy, 2002) From the above points one can see that the major problem that lies in organizations spreading into other cultures is the internal conflict, but aside from the internal conflicts the trend of marketing American products abroad is one that is patronized by the people of those cultures. It is the people that make this possible, as human beings are almost always ready for a change especially if it isn’t going to harm them. Accepting new trends that are already in vogue in other neighboring countries is something that further motivates people into welcoming UK products. However, this is not only the case with receiving UK products in Asian countries. Extending considerations for financial gain with regard to the golf profession there are many angles to take. Aside from simplistic theories that expose the need to enhance golf at private clubs in more commercial environments, there are p Commercial Aspects of Golf Clubs Commercial Aspects of Golf Clubs Private Members Golf Clubs: the Need to Compete in an Increasingly More Commercial Environment. The world learns through experience, but living in an image-conscious world may prevent one from learning through his experiences. This is apparently a dilemma considering the fact that one lives in an age of post modernism; a stage during which signs mask reality, and one is often deceived through image-promoting strategies. This is true to say because of the fact that signs, logos and big names are now common, and people are often lured into believing the authenticity of different products because of the promotions they have. Consumer behaviour is considerably dependent on promotion of products; the manner in which products are promoted directly influences customer behaviour. Each medium used for promotion has its own impact, and the one that is believed to have a tremendous impact is the Internet. It is believed to boost promotions and sales greatly, and it helps customers in their first step before actually checking a car out. It is through the advertisements on line that they may be attracted and then move towards checking a vehicle out physically at a show room. It is this behaviour that has helped boost the automotive industry significantly. In fact it must be asserted that prior to globalization, consumer behaviour was observed as having a major effect on the development of nations. This is because it helps boost the economy internally as well as having its impact externally. Prior to the 1940s and 1950s, there was no such aim because of the fact that there were many problems that the country was faced with internally. Socially there were different levels on which the UK had to bring the people together. And perhaps during that time no one had come up with such an idea to divert the attention of the people, which occurred during the 1950s. From this era began to the shift towards an improved way of life that would take the country into an entirely different era. This era today is called globalization, a phenomenon that brought many parts of the world together through faster communication systems. Globalization has in fact resulted due to the fact that communication systems have been boosted in recent years. This is also the reason why the present age that people live in is called ‘the age of communication’. The world in which one lives today is indeed a fast-paced one. This fast-paced environment has evolved because of various actions, each of them interacting and producing a variety of results, and creating effects that favour the current situations today. This may all sound complex, but in truth, it may be simply described as a vast number of actions causing a very situation that one witnesses today. This complex situation does not mean that there is total chaos because there is infect an organized system in place. This organized system is one that helps many countries stay in contact with each other. However, the system is not one that favours friendship, but actually focuses on economic gains; countries are motivated in this system to work towards their own gain. They stay in touch with each other for the purpose of suiting their own needs. It is obvious that they would not do things one charitable basis for another country when they could actually invest time and money in bettering their own conditions. Due to the availability of the Internet, countries are able to remain in close touch and trade easily. Online communications have facilitated countries well enough in order to raise their standards of living, and it is on the basis of this tat many people have turned their lives around. Aside from the globalized environment within which one may operate with the help of the Internet, it must be asserted that there are also other means of keeping in touch with other countries. Transportation for one is an important means of remaining in touch and working with other people. In view of this, it must be asserted that the businesses and other operations can be enhanced this way. With speedy communication on their side, a business has better scope of advancing. It must be realized that competition is facilitated well in the global system, and the globalized features aid countries in participating indifferent kinds of competition whether it is business, sports or admixture of the two. In view of sports and business in the form of admixture, it must be asserted that there is great focus on the business part of the mixture. Without this greater emphasis, the sport will not survive at the international level. One may take any sport into consideration here. Soccer for example, as it has a great deal of finance involved in it. Players are highly paid these days, and their reputations are at high-stake because of these high fees they are paid. In addition to this there is the international attention drawn, which in a way causes more stress, but also helps the financial part of the (sports) business. Other sports also have similar features in their business environment. Cricket is another example, and this game is still believed to be in its infancy as far as the financial aspect is considered. Having asserted that sports such as cricket and football are sports that have strong business sides to them, there are other sports that are believed to have similar scope. One example is golf; this is a prestigious and dignified game that has the potential of earning much more than others sports. In its current condition, it is doing well, and players at the professional level are paid well too. However, there is more scope, and considering expansion of this game, it must be asserted that more players can be encompassed globally; they may be paid well and therefore their talents may not go undiscovered or wasted. Considering this, it is important to consider the importance of including players from various levels. Private clubs is a great place to begin. This is because there is so much undiscovered talent within these clubs. Often, there are players with immense experience who pass most of their lives without being given a chance to prove themselves at the professional level. It is thought that if these individuals are somehow exposed through better organizational arrangement, both golf from private clubs as well as the players, will benefit. The popularity of the game would increase and there would be more people participating in it. This in turn means that there would naturally be greater competition. Abstract: Competition is considered to be a great way of promoting a sport or anything that demands the participation of more than one person. Competition is believed to be the best means of earning in the financial world. Aside from the financial part of the arrangement, there is also the reputation of an activity that comes into play. It must be asserted that there is immense scope for both popularity and financial gain through competitive environments, and the same thing applies to golf at the private golf club level. In a competitive environment regarding sports today, it must be asserted that there is marketing and promotional strategies are important. Proper management is another important aspect that comes into play, and it is known that sports at the international level cannot survive without it. There are various aspects that come into the managerial tactics as well, and these all have their levels of success depending on the conditions and the market targeted. Also, in view of marketing, promotion and management of sports at the International or professional level it must be asserted that the strategies are similar to handling other kinds of business. Making use of these strategies in sports promotion is believed to be beneficial for the game as well as players and the countries they come from. Therefore, competing in a more commercial environment is important for sports like golf too, and their private clubs may compete in such environments in order to popularize the game, pay the players well and earn greater revenue especially where the game is hosted. Methodology: In order to achieve as much information about sports and managing sports in a competitive environment, detailed research has to be conducted and analysed. In addition to researching information on sports and managing sports, there is need to understand the chances of succeeding in a commercial environment. When it comes to promoting sport that is not as popular as cricket or football, there is a great deal that needs to be reviewed and understood. There are many things that need to be taken into consideration including risks and chances of success. It is through reviewing pertinent literature and applying it to golf and its current position that would help to give one an idea of what future it could possibly have. Also, studying typical managerial plans and theories reveal the extent to which sports promotion is influenced by them. Some of these theories and strategies could easily apply to promoting golf in a more commercial environment. Aside from these internal methods of studying the promotion of golf in a more commercial environment, there are also external ones. In addition to reviewing pertinent literature, there is also a need to consider and understand the environmental factors. This refers to the external conditions that may influence the success or failure of promoting golf in a more commercial environment. Analysing both the external and internal influences would help one to observe the chances of success along with the need to go ahead and dose. It is important to promote golf in a more commercial environment because of the fact that there is plenty of scope to do so. Like other international and popular sports golf may be promoted in a more commercial environment through proper management strategies. In asserting this, it must be emphasized that there is a great deal to gain from its promotion, as the sport, the participants and those that host the events gain tremendously. Literature Review Theory: The manner in which a sport or any other kind of activity is promoted directly affects it. Hence there is a need for management to be aware of what it has in its plans for promotion. This strongly refers to the environments created as well as the tactics used. To begin with, leadership in this regard is most important, as it can determine the success or failure of promotion to a great extent. The world has reached a stage at which everything is close-knit. There are several bodies and structures that interact with each other that appear to be systematic. Globalization for instance is something has many countries, organizations and institutions operating together. Each of the components in the globalization process exists for its self and is self-driven, yet the system functions. In this regard, one might assert that markets of different types and sizes function in a similar manner. The motive industry is an example with its visible effects. Consumers are actively participating in the industry activity, making it an increasingly viable one for people to invest in. The services and products are known to be quite reliable with an immense amount interesting them. In recent years this has been the case and in time to come it’s expected that there is going to be even more interest in particular industries. Systems of control are ones that need to be in place so that processes remain in view and are understand completely. This is a necessary step in any commercial line because it helps management know what exactly is going on in a particular organization. Indeed, the management needs to know what is going on in order to manage their businesses more effectively. In simple terms, the more knowledge that one has of his other company, the more likely s/he is to take appropriate measures for future betterment. As opposed to this, when the management does not know what exactly is going on it becomes difficult for them to take decisions. This is because they do not know whether the decisions they take will have adverse effects on their organization. In view of this, it is considered most important that the management knows and understands processes thoroughly. In order to make sure that they know what is going on they have to have some kind of system in place that would cater to their needs. When it comes to managing a company more effectively, it must be asserted that there is need to recognize particular activity. Developing such a system would be of immense use, and if implemented successfully, a company would be able to trace out organizational activity in every respect and measure the economic impact that each of these actions has. In view of this, management models may be implemented to determine cost values for particular activity within a company. There are several methods that might be employed to do this, and each has its own level of credibility. Newer methods of handling anything are introduced in order to produce intended effects that are better than previous ones. People would not persist with newer systems if they believed that they were not effective and profitable. Older systems that are overshadowed cannot be brought back if newer systems are more effective. In this regard, if answer system takes time for people to adjust to, plans are developed in order to make sure that they are ameliorated in order to make use of them to their maximum potential. Indeed, there are several newer systems being employed in various fields. These fields need to overview and understand what these systems are in order to appreciate their benefits. In understanding thee benefits, the basic principles on which they function need to be assessed. To begin with, the environment(internal as well as external) is an important point to discuss. A cordial environment is usually seen as the most appropriate one to ensure an organization maximum gain. In this way, participants(individuals who play as well as those that manage the game of golf in private clubs) learn to perform better without any feeling of being compelled. In this way, they learn to be committed when they see that the leaders of the organization are not pressurizing them. This is infect a learning process that takes time. According to Singe, human beings are born learners, and the environment that each human being is brought up in defines the formation of a personality. The process of socialization is the key to changing the natural generative learning abilities into adaptive learning skills. Applying this to golf promotion means that individuals also learn the value of socializing through golf and understand the processes involved. The human being is portrayed as being one that is programmable, and then carries out duties as expected by the management. This is true as far as picking up the basics is concerned. If an individual has to learn the basics at the age of twenty it is indeed a momentous task. However, what Singe is talking about isn’t about basics, but refers tithe adaptation of an educated individual into an environment that enables him to grasp more. Hence promoting golf in a more commercial environment means that individuals learn to accept things here as their basics. As they rise to a higher professional level they would be used to all the processes and have less pressure. In view of this, Senge’s theory is one that may be consciously or subconsciously employed. In places where changes are necessary and participants find it difficult to conform, it’s often seen that when there is a need for human beings to accept a new surrounding to work in, one way or another they manage to do so. This may be because of hegemonies attitude by the managers. However, Singe essentially refers to the conscious setting by managers who wish to obtain the maximum benefit in accordance with Senge’s theory. Being aware of the way that human beings can learn more and be more productive as a result, managers try to set an environment that is cordial so that it may accommodate all its participants (Larsen, 1996). The environment so created is one that gets the participants to do what the managers want, but with the feeling that the employees themselves are free to behave or work according to their own likes. By this, it does not mean that they can come and go as they please and do whatever they want. There are certainly corporate rules that they must follow, but at the same time they assume that they are well supported and well dealt with by their superiors. Part of the learning organization’s jobs to include team members into the various phases of the promotion or production process. By including team members in the various processes of a production process, they are more enlightened about the way that their role affects the outcome of production, and this is why they are termed fully awakened (Larsen, 1996). This state of being fully awakened has been likened to the way that children are adaptive. Children, at a learning age are able to adapt themselves to different environments easily. It has been argued that the same adaptive nature persists virtually throughout ones whole life, even if they are uncomfortable with an environment at first. On being psychologically at ease with an environment, individuals learn to accept the situation. But this is only the first phase in moving toward learning organizations according to Singe (Singe, 1990). Singe emphasizes that adapting isn’t the centre-most issue of attaining learning environment, the impulse to learn are more important and deeper. The impulse to learn is something that needs to be stimulated, and this is done through a provocative environment. Singe says that the impulse to learn is far more than desires to respond and adapt appropriately to change in environment. It is important first of all then to stimulate interest if effective adaptation is desired of the employees. This is the reason why it is first of all important that an organization attracts its employees with its changes so that they may automatically take interest, thereby making the process of adaptation easier. In the same way, this process of employees taking more interesting their work has resulted in a more focus on generative learning, which is about creating, Creativity is perhaps one of the desired end results of an environmental change, along with adapting to changes in the environment. The concept is actually simple. What managers are actually doing by creating a stimulating environment is that they are diverting the attention of their employees away from the problems they may be undergoing. When managers for instance try to show their employees their friendly side it does not necessarily mean that they are being nice to them personally, but are doing so in order to make them feel comfortable. By making them feel more comfortable the organization stands a far better chance of being able to gain more. This is because of the fact that when an employee feels comfortable s/he can be far more creative in contrast to when s/he is under pressure. In recent years, the approach to promoting productivity has been one that makes use of a cordial environment. This is the reason for the numerous successes that organizations have had. In these organizations it has been seen that the reason for success is the greater involvement of employees in all kinds of routine work. In this way the employees do not get saturated. They avoid saturation due to being allowed to follow the processes that are carried out right up till a product is completed. Along with being involved in all the steps and are kept busying these, they also keep on learning more and more about the production of goods and the organization they work in. This stimulates creativity as they begin to devise more effective ways to ameliorate production. Two-way management welcomes these ideas, which further enhance the cordial environment thereby promoting more creativity (Learning Organization and Knowledge, 2002). The task of promoting creativity is one that is acted upon and not carried out by an entrepreneur. Entrepreneurship is the status that one earns through being able to see through tasks through conditions that’s/he recognizes as favourable. The job of such a person is indeed one of the highest responsibilities in the corporate world. An entrepreneur is one that has to weigh all the pros and cons of strategy so that the most appropriate decisions are taken. An entrepreneur is an individual that is supposed to carry out the same kind of duties but the essential difference is that s/he is associated with internet-related business. This means that these are the individuals that create business offers on the Internet. They have to make sure that the overall working of their business is smooth. This is because they are the direct winners or losers of their own actions, which are in turn a result of the strategies they adopt. These strategies that are adopted by entrepreneurs or entrepreneurs are ones that are a result of thoughtful consideration. This is only possible for them when they go through various troubles and means to get where they wants to, along with ensuring that they do not make mistake along the way. The characteristic that is so important to be an entrepreneur is to be cautious and painstaking. Without this kind of approach to business one can never be successful. There are several factors at the beginning of quest for an entrepreneur that s/he must consider carefully. The first one of these factors is the market situation. An Entrepreneur must ask him or herself whether or not market conditions are favourable or not for investment in any business. If one plunges into a business blindly without thinking about what the market situations is then his or her efforts may result in total disaster. An entrepreneur may spend a lot of money trying to set up some kind of online e-mail business but yet it may not prove fruitful if there is no market for it. An important point that must be realized is that there can be no business if there is no market for it, and this is because of the fact that people make up the market. If there are no people willing to buy an entrepreneur’s product there can be no business. Here, it must be emphasized that there is certainly a market for golf, and it is because of this that it can be easily promoted in a more commercial environment. There can be several factors affecting this kind of situation, which may range from the climatic to political conditions, and even to geographical location. Products that do well in one of the world may not always be in demand in other parts of the world, as market situations may differ significantly. Besides scanning the market situation in terms of whether a product will be successful there are other considerations too. While checking the market situation an entrepreneur needs to be aware of what kind of competition is present and what his or her chances might be against them. It is vital to be able to calculate effectively what one’s chances are in a market where other established businesses running and selling the same product. If one fails to do this effectively and blindly invests a large amount in his or her product, assuming s/he is far ahead of the other products there could be a huge loss for the company. This also reinforces the need to be cautious when one is taking crucial decisions possibly involving a large amount of finance. By taking decisions cautiously, one may be helped with foresightedness, which is yet another important part of doing business. Foresightedness is affected by various factors. Knowledge of economic history may also play a pivotal role in the future of one’s business. This is coupled by the individual experiences of other entrepreneurs too, whose consultancy is a must. Novices must gather as much of information as possible from the experienced individuals s/he comes into contact with. This lessens the chances of a business failing to great extent and serves as the greatest precautions for a new business. In addition to all these precautions with the aid of market analysis there are other things that have to be watched over carefully by an entrepreneur, such as strategies market analysis, mission statement, long term goals, specific objectives, description of the product, product development plan, marketing strategies, operations plan and financial plan. Of course, it must also be realized that all these cannot be done on one’s own and it need a whole lot of employees to carry them out. In order to have employees one must be able to invest, which highlights the need for capital. But this capital must be handled sensibly too, and the most efficient way to do so is to hire people who are able to analyse the market situation first. Once this is done, and if the situation appears to be fruitful s/he may proceed with further investments. Investing in a business (such as golf that has an immense market to target) is a gradual process which should not be done overnight. By investing slowly, there will be stability provided to the controlling body. This is the first thing that participants need to be aware of (Do You Want to be an Entrepreneur, 1999). Leaders are in charge of ensuring the smooth running of an organization, and so, for this they have to do their utmost to ensure it. Though most people might have the impression that being in the position of a manager might mean that it is a kind of position that demands dictatorship. This is because this position demands a person tube in charge of situation, but professionally speaking there is a way of obtaining maximum output while avoiding a dictatorial atmosphere. People also sometimes feel that managers are the people who should be feared in an organization. But this is not true because it comes nowhere near the borderline of sensibly running an organization. However, the most prevalent though minor problem in managers or management is their dictatorial attitude towards subordinates. Dictatorial management is actually a sign of unhealthy leadership because it is extremely discouraging to the employees, and eventually could affect the overall working of the organization, due to the constant pressure built up over a period of time. Though managers may even be aware this practice continues in many organizations, resulting in a pressured working environment. This pressure is unlike other forms of pressure that bursts open. Although few employees may decide to leave on the spot when pressurized, most of them will wait for other favourable opportunities to come their way so that there isn’t a break in their income. Gradually, with a pressured and dissatisfying environment employee turnover can result in an organization self-destructing. While employees keep on passing in and out of organization, the organization will lose its credibility and profits too, and in the end, it is the managers and not the employees who will suffer. Management in this sense has to learn how to cope with increasing problems as globalization has taken place. The expansion that has been witnessed today in organizational structure is an effect of globalization too because they are spreading almost all over the world. As Organizations expand it is understood that they tend to face problems in efficiency. These problems need to be handled carefully in logical manner so that smooth running of the organization can be restored to the way it was when it was located in its originating country. For this to be handled effectively, communication also needs to be of the highest level. Problems in efficiency may emerge due to the lack of communication or the lack of skills with newer personnel employed in the firm. This is because they are not aware of exactly what the cultural atmosphere was at the original location of the firm. Since they have been newly employed they are bound to face problems such as these. Communication in managing any type of organization sis important, and when it comes to promoting sports people are normally not aware of the intense amount of communication that has to be included. This is because of the fact that many people think that sports are not something that is all that serious. However, the fact is that sports may not be a serious thing on its own, but when it comes to managing team or more than one team, and if there financial matters involved, the situation is quite different. Financial matters make things more serious than they already are, and this is because of the fact that there are risk factors involved automatically. There tends to be a lot more pressure than there usually is and as a result the pressure finally comes down on the shoulders of the players who represent a particular club. The soccer and cricket players experience this to a great extent so much so that there is now need to cope with the psychological strains of the game. Sports in recent times, because of the competition and money involved, has been the result of great stress on players. Some end up under-forming well while others crumble under pressure. However, strategies of dealing with these pressures are implemented successfully as well. It must be emphasized that dealing with stress is in fact a major part of the leadership process. If the leadership is not good enough it can be said that there will automatically be more stress. Much of the process of coping with stress comes from the leadership. If the leadership is weak then there would be more stress, and if the leadership is string and presents itself properly as a force to sub-ordinates stress will be handles more easily. Hence, it is important to lead a company properly. In handling one’s sub-ordinates well there will be better productivity. With the passage of time, a company can grow confident, and since it is the private golf clubs that are of central importance, it must be said that the confidence level of the players as well as the management would improve. Strengthening the leadership of an organization automatically means that operations will be handled well, which in turn means that there will be financial gain at the end. In addition to this there won’t be a shortage of executives if organizations indulge in setting up proper training plans for their apt employees. These plans should be implemented both, at home and abroad too so that uniformity is maintained throughout the organization. It is also essential that trainers do not get polarized in any one location geographically speaking. They should be allowed to exercise their skills and implement them wherever possible. This means that they will also gain maximum teaching experience which they can share with whoever the work with and teach. Three leadership techniques that have been found to increase the performance of an organization: 1) An efficient and lean organization; 2) A talent management plan that focuses on attracting and retaining high-performing individuals; and 3) A performance management program that â€Å"rewards employees who meet set goals† (Dorgan, Dowdy, 2002) From the above points one can see that the major problem that lies in organizations spreading into other cultures is the internal conflict, but aside from the internal conflicts the trend of marketing American products abroad is one that is patronized by the people of those cultures. It is the people that make this possible, as human beings are almost always ready for a change especially if it isn’t going to harm them. Accepting new trends that are already in vogue in other neighboring countries is something that further motivates people into welcoming UK products. However, this is not only the case with receiving UK products in Asian countries. Extending considerations for financial gain with regard to the golf profession there are many angles to take. Aside from simplistic theories that expose the need to enhance golf at private clubs in more commercial environments, there are p